SQUEEZE Inc. (Head Office: Shibuya-ku, Tokyo; CEO: Shinichi Tatebayashi) will manage the new group-oriented hotel “FAV LUX Sapporo Susukino,” scheduled to open on July 1, 2025. This project is in collaboration with fav hospitality group Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Hidekazu Ogata), a consolidated subsidiary of Kasumigaseki Capital Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; CEO: Koshiro Kawamoto).

Reservations will begin on April 9, 2025.

【Details / Reservation】

FAV LUX Sapporo Susukino: https://fav-hotels.com/hotels/lux/sapporosusukino/

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■ About FAV LUX Sapporo Susukino

Located in the heart of Sapporo, FAV LUX Sapporo Susukino is a group-friendly smart hotel offering both sophisticated design and convenience.

With the concept “More fun when we’re all together,” the hotel features spacious rooms for up to six guests, including suites with private saunas—nine room types in total.

Facilities include a guest-exclusive large public bath and a rare hybrid sauna.

The hotel also features the popular café “JUNE COFFEE,” adding a high-quality dining experience to your stay.

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■ About the Partnership with Kasumigaseki Capital

This project marks the first-ever partnership between SQUEEZE and Kasumigaseki Capital/FHG.

It represents the beginning of a new collaboration, combining SQUEEZE’s smart hotel operations expertise with Kasumigaseki Capital’s real estate development strength to deliver a new and innovative lodging experience.

The two companies will continue to co-create next-generation hospitality by leveraging their respective strengths.

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■ Property Overview

Facility Name: FAV LUX Sapporo Susukino

Location: 2-2, Minami 6-jo Nishi 7-chome, Chuo-ku, Sapporo, Hokkaido

Number of Rooms: 84

Max Capacity: 365 guests

Opening Date: July 1, 2025 (planned)

Access: Approx. 10-minute walk from Exit 4 of “Susukino” Station (Sapporo Subway)

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■ Grand Opening Plan｜Limited-Time 10% OFF & Free Breakfast at JUNE COFFEE

Reservations open on April 9, 2025 via the official website.

A special plan with exclusive benefits is available for stays between July 1 and October 31, 2025.

◆ Benefit ① 10% OFF the room rate

◆ Benefit ② Free breakfast

Experience a smart hotel stay at FAV LUX Sapporo Susukino.

FAV LUX Sapporo Susukino: https://fav-hotels.com/hotels/lux/sapporosusukino/

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■ SQUEEZE’s Past Initiatives in Hokkaido

● Opened “ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae” on March 28, 2025

A key project in the Kitahiro-Hometown BASE revitalization plan, this hotel offers “Suica Smart Lock” and aims to become a new hub at Kitahiroshima Station.

Details: https://staytuned.asia/ja/brands/esconfield-hokkaido-hotel/hotels/efh

● Started operation of “tower eleven hotel” inside ES CON FIELD HOKKAIDO in March 2023

This unique field-view hotel and onsen facility has received praise for its one-of-a-kind stay experience.

Details: https://staytuned.asia/ja/brands/towereleven/hotels/towerelevenhotel

● Launched “Minn Chitose,” the first Minn brand property in Hokkaido, in December 2022

Located a short walk from Minami Chitose Station (1 stop from New Chitose Airport), Minn Chitose caters to groups and families and is now featured on the official F Village site.

Details: https://staytuned.asia/brands/minn/hotels/minn-chitose/

● Converted one floor of the F45 building in Susukino into “Theatel Sapporo” in July 2020

As a smart capsule hotel with a large screen lounge, it has grown into a venue for local events and community engagement.

Details: https://staytuned.asia/ja/brands/theatel/hotels/theatel-sapporo

Feature article: https://note.squeeze-inc.co.jp/n/ne7f83cf28549?magazine_key=mb0151dc4e328

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■ About SQUEEZE Inc.

Founded: September 2014

Head Office: 4F ARCHES KAMIYAMACHO, 6-4 Kamiyamacho, Shibuya-ku, Tokyo

CEO: Shinichi Tatebayashi

Website: https://squeeze-inc.co.jp/

Business Overview:

• Solutions for idle real estate and accommodation facilities

• Consulting for hotel openings and operations

• Development and sales of cloud-based hotel management system “suitebook”

• Smart hotel planning/operation and remote guest service solutions

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■ CEO Profile: Shinichi Tatebayashi

Born in Hokkaido. After graduating from Tokai University (Faculty of Political Economy), he joined Goldman Sachs Singapore and later worked at TripAdvisor Singapore managing display advertising.

In 2014, he founded SQUEEZE Inc. and currently serves as CEO.

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■ Message from the CEO

“Toward a society filled with value”

My journey began with remotely managing a vacation rental in my hometown of Hokkaido. That experience led me to start SQUEEZE, aiming to provide solutions that add value to idle space and time.

Today, we not only operate hotels and develop systems, but also provide consulting for DX across the hospitality industry.

With a global operations team in Cambodia, we’re combining technology with real-world hospitality to solve complex challenges in real estate and staffing.

SQUEEZE strives to become a one-of-a-kind, leading company supporting diverse needs in the hospitality and property sectors.