company
information

Corporate philosophy

Our mission</span >

Creating a society filled with value

Our vision</span >

Become a platform for expanding the possibilities of space and time

By leveraging the potential ‘value’ inherent in the/wp-content/themes/squeeze assets of local communities and through the power of technology, we will create a society filled with value.

Thoughts behind the logo

The word “SQUEEZE” in our company name means “to fill with …”. It expresses our desire to create a company that is packed with more “value” by taking advantage of the/wp-content/themes/squeeze assets available in the world.

The logo design consists of five lines, with the lines darker and the gaps narrower from left to right. The company is moving from a state of being thin, weak, and full of gaps to a state of being thick, strong, and full of gaps. In other words, it expresses the company’s intention to become a “value-packed” company.

Message from CEO

Creating a society filled with value

The original experience of remotely managing a single vacant house in Hokkaido, where I was born and raised, from abroad as a guest house owner, inspired me to found SQUEEZE with the desire to provide a solution that would allow us to pack value into vacant space and time.

Currently, SQUEEZE not only operates its own hotels, develops and provides systems, and consults on overall DX (digital transformation) of the lodging industry, but is also taking on the challenge of connecting hotel operations from Cambodia to the global market.

We aim to become the one and only leading company that can provide multifaceted support for issues such as real estate utilization and human resource acquisition by leveraging our strength of being able to cross “technology and reality”.

We will continue to work with a variety of wonderful partner companies to revolutionize the industry and create new value, with the same passion that has guided us since our founding.

CEO 舘林 真一

Board of directors and executive officers

Shinichi Tatebayashi

Representative director, CEO

After graduating from Tokai University with a degree in Political Science and Economics, he worked at Goldman Sachs Securities (Singapore) Pte. Later, he was in charge of display advertising management at the Singapore branch of TripAdvisor Inc. In September 2014, he founded SQUEEZE Inc. and became CEO and Representative Director.

After graduating from Tokai University with a degree in Political Science and Economics, he worked at Goldman Sachs Securities (Singapore) Pte. Later, he was in charge of display advertising management at the Singapore branch of TripAdvisor Inc. In September 2014, he founded SQUEEZE Inc. and became CEO and Representative Director.

Takuya Maruno

Director, CBO

After graduating from university, she began her career in management and HR consulting before transitioning to an HR role at a startup. In July 2011, she joined Pokelabo to establish the HR department, where she served as HR Manager, Head of HR, and Head of Corporate. She later transferred to GREE, taking on additional responsibilities as an HR Business Partner for the game business. In 2020, she joined SQUEEZE, where she oversaw a wide range of areas including company-wide recruitment, organizational HR, and operations of overseas subsidiaries. She later took charge of the DX Solutions Division, and in April 2022, was appointed Director and Chief Business Officer (CBO).

After graduating from university, she began her career in management and HR consulting before transitioning to an HR role at a startup. In July 2011, she joined Pokelabo to establish the HR department, where she served as HR Manager, Head of HR, and Head of Corporate. She later transferred to GREE, taking on additional responsibilities as an HR Business Partner for the game business. In 2020, she joined SQUEEZE, where she oversaw a wide range of areas including company-wide recruitment, organizational HR, and operations of overseas subsidiaries. She later took charge of the DX Solutions Division, and in April 2022, was appointed Director and Chief Business Officer (CBO).

Tetsuhiko Anyoji

Director, CFO

After graduating from the Faculty of Economics at the University of Tokyo, he held leadership roles in corporate administration and IPO preparation at startups in the real estate and mobile gaming industries. He then joined GREE, Inc., where he managed finance, investment, and investor relations, handling M&A and strategic alliances. At ContractS, Inc., he served as Head of Business and later became President and CEO. He joined SQUEEZE in September 2024, was appointed Executive Officer, and subsequently became Director and Chief Financial Officer (CFO).

After graduating from the Faculty of Economics at the University of Tokyo, he held leadership roles in corporate administration and IPO preparation at startups in the real estate and mobile gaming industries. He then joined GREE, Inc., where he managed finance, investment, and investor relations, handling M&A and strategic alliances. At ContractS, Inc., he served as Head of Business and later became President and CEO. He joined SQUEEZE in September 2024, was appointed Executive Officer, and subsequently became Director and Chief Financial Officer (CFO).

Hironori Sekine

Executive Officer, CIO

He has been involved in the development of new services and management at several startups and venture companies. In October 2015, he joined SQUEEZE, where he has led product development and the information systems division. As part of his community involvement, he served as Vice Chair of PyCon JP 2015 and organized the “Python Mokumoku-kai” (Python Study Group). He is also a co-author of Python Engineer Training Book (2015, Gijutsu-Hyoron Co., Ltd.) and Python Engineer First Book (2017, Gijutsu-Hyoron Co., Ltd.).

He has been involved in the development of new services and management at several startups and venture companies. In October 2015, he joined SQUEEZE, where he has led product development and the information systems division. As part of his community involvement, he served as Vice Chair of PyCon JP 2015 and organized the “Python Mokumoku-kai” (Python Study Group). He is also a co-author of Python Engineer Training Book (2015, Gijutsu-Hyoron Co., Ltd.) and Python Engineer First Book (2017, Gijutsu-Hyoron Co., Ltd.).

Masataka Arai

Executive Officer, CTO

After graduating from the Faculty of Letters at the University of Tokyo, she joined Allied Architects, Inc., where she was involved in the development of marketing support products. In April 2016, she joined SQUEEZE, overseeing overall product development, including the “suitebook” platform, booking engines, business intelligence and management tools, as well as OTA integration with external partners. In July 2024, she was appointed Executive Officer and Chief Technology Officer (CTO).

After graduating from the Faculty of Letters at the University of Tokyo, she joined Allied Architects, Inc., where she was involved in the development of marketing support products. In April 2016, she joined SQUEEZE, overseeing overall product development, including the “suitebook” platform, booking engines, business intelligence and management tools, as well as OTA integration with external partners. In July 2024, she was appointed Executive Officer and Chief Technology Officer (CTO).

Takeshi Kamei

>Executive Officer

After graduating from Rikkyo University, he joined Shinnihon LLC (now EY ShinNihon LLC), where he was engaged in audits of publicly listed companies, primarily in the manufacturing and software industries. At SQUEEZE, he has served as Head of Corporate Management, overseeing accounting, finance, and related operations. In July 2024, he was appointed Executive Officer.

After graduating from Rikkyo University, he joined Shinnihon LLC (now EY ShinNihon LLC), where he was engaged in audits of publicly listed companies, primarily in the manufacturing and software industries. At SQUEEZE, he has served as Head of Corporate Management, overseeing accounting, finance, and related operations. In July 2024, he was appointed Executive Officer.

Kentaro Watanabe

Executive Officer

While studying at Chuo University in 2004, he joined an advertising company within the GMO Internet Group. He became the youngest board member in the group’s history and later served as President and CEO for 10 years. He launched multiple businesses leveraging ad technology and scaled the organization to a team of around 100 members. In January 2025, he joined SQUEEZE and was appointed Executive Officer, overseeing business development and marketing.

While studying at Chuo University in 2004, he joined an advertising company within the GMO Internet Group. He became the youngest board member in the group’s history and later served as President and CEO for 10 years. He launched multiple businesses leveraging ad technology and scaled the organization to a team of around 100 members. In January 2025, he joined SQUEEZE and was appointed Executive Officer, overseeing business development and marketing.

Shigeki Matsuo

Auditor and Representative of Shigeki Matsuo Certified Public Accountant Office

Certified Public Accountant and Licensed Tax Accountant. After graduating from the Faculty of Economics at the University of Tokyo in 2007, he joined Taiyo ASG Audit Corporation (now Taiyo LLC). Following experience at a tax accounting firm, he established his own practice in 2013. As an advisor and outside officer, he has been deeply involved in building back-office functions, establishing internal controls, and developing risk management and compliance frameworks. At SQUEEZE, he has served as a tax advisor since its founding, as well as in roles including Accounting Advisor and Part-Time Audit & Supervisory Board Member. In 2024, he was appointed Full-Time Audit & Supervisory Board Member.

Certified Public Accountant and Licensed Tax Accountant. After graduating from the Faculty of Economics at the University of Tokyo in 2007, he joined Taiyo ASG Audit Corporation (now Taiyo LLC). Following experience at a tax accounting firm, he established his own practice in 2013. As an advisor and outside officer, he has been deeply involved in building back-office functions, establishing internal controls, and developing risk management and compliance frameworks. At SQUEEZE, he has served as a tax advisor since its founding, as well as in roles including Accounting Advisor and Part-Time Audit & Supervisory Board Member. In 2024, he was appointed Full-Time Audit & Supervisory Board Member.

Shiori Harada

Outside Director and Representative Director of Landream Inc.

Born in Shanghai, China, she moved to Japan in 1996. After graduating from Aoyama Gakuin University, she held various positions in sales, business development, and marketing at leading IT companies such as SoftBank BB Corp., Dell Japan Inc., and Trend Micro Inc. In 2013, she was appointed Representative Director of TripAdvisor Japan. In 2015, she became an independent inbound business consultant and founded Landream Inc. She also serves as an Outside Director at major highway bus operator WILLER Inc., and at VISION Inc., a publicly listed company on the Tokyo Stock Exchange Prime Market. In 2020, she established TOUCH GROUP Inc.

Shohei Sasaki

Outside Auditor

After graduating from Meiji University, he joined Aeria Inc. in 2007, where he was responsible for accounting, finance, and corporate planning. In November 2011, he co-founded CrowdWorks, Inc. and led its IPO as Director and CFO. He has since served as an executive at several companies, and in July 2023, he was appointed COO of Kaikai Kiki Co., Ltd. In September 2024, he was appointed Outside Audit & Supervisory Board Member of SQUEEZE.

Kenichi Sekiguchi

Outside Auditor and Partner, Mori Hamada & Matsumoto

Graduated from the Faculty of Law, Keio University, and earned an LL.M. from Columbia University. Licensed attorney in Japan and the State of New York. He handles a wide range of matters including M&A, venture support, and general corporate legal affairs. Since 2017, he has been continuously recognized as a leading individual in the M&A and Governance categories by Who’s Who Legal. He has also authored numerous publications and articles on M&A.

Takaaki Mizuno

Technical Advisor and Nexus Frontier Tech Ltd CTO

After graduating from the University of Tokyo Graduate School, he worked as a software developer at Suri Keikaku Co., Ltd., Hatena Co., Ltd., and Baidu Corporation before joining DeNA Co., Ltd. He was involved in developing social games for smartphones. After serving as the Product Director at the company’s Vietnam base and the Tech Lead at its Singapore base, he became independent. In 2015, he relocated to Singapore and started focusing on development and technical support for startups. He also joined Nexus Frontier Tech as a founding member, where he is involved in developing an AI/ML Ops platform. He has authored and translated over 20 technical books.

マネージメントチーム

  • Yosuke Suzuki

    Head of Marketing

  • Aiko Morisugi

    CEO Office

  • Azusa Nozaki

    CEO Office

  • Satoki Nakata

    Head of Digital Operations

Company overview

  • Company name

    SQUEEZE Inc.
  • Date of establishment

    September 1, 2014
  • Capital (including capital reserve)

    100,000,000 yen

  • Registered Office Address

    1-52, Sakae-cho 1-chome, Kitahiroshima-shi, Hokkaido 061-1133, Japan
  • Tokyo office

    3F ARCHES KAMIYAMACHO, 6-4 Kamiyama-cho, Shibuya-ku, Tokyo150-0047,Japan

Acquisition of international standard certification (ISMS Certification) for Information Security Management System

We have acquired certification under the international standard ISO/IEC 27001:2013 and the domestic standard JIS Q 27001:2014, which are third-party certification standards for information security management systems.

Cambodia subsidiary

In August 2019, SQUEEZE Asia was established as a local subsidiary in Phnom Penh, Cambodia, to launch the Cloud Concierge business.

SQUEEZE Asia’s remote concierges and home-based workers in Japan and overseas have established a system that enables them to provide a wide range of operational support online, including check-in/out, reservation reception, telephone and message handling, room inventory management, and cleaning operations management.

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Our history

2023
  • Feb.
  • Opened Minn Kanazawa the 20th building under Minn’s management.
    Opened Minn Nijo Castle in collaboration with Tokyo Tatemono Co.
  • Mar.
  • Simultaneous opening of Minn Nihonbashi and Minn Kappabashi
    Started operation of tower eleven hotel/tower eleven onsen & sauna
  • Apr.
  • Suitebook reservation engine was introduced to Hokkaido Ball Park F-Village official website
  • May
  • Suitebook is adopted by Hotel B4T Akabane, a smart hotel that utilizes Suica
  • Aug.
  • Opened Minn Gion and Minn Ueno Shin-Okachimachi, the 25th and 26th hotels operated by the company
  • Oct.
  • Opened Minn Sanjo, the third building in Kyoto
  • Nov.
  • Minn Shimizu Gojo, the fourth building in Kyoto, opens in Cambodia Python Cambodia 2023, a community event for engineers in Cambodia tower eleven onsen & sauna receives a special award in Saunasuran 2023
2022
  • Mar.
  • Started collaboration with Hachioji-en Co., Ltd for food delivery services
  • Apr.
  • Takuya Maruno was appointed as Chief Business Officer (CBO). Opened Minn Shin-Osaka in collaboration with Showa Jutaku Co., Ltd.
  • May
  • Opened Minn Higashi-Umeda in collaboration with Starts Kansai Co., Ltd.
  • Jun.
  • Opened Minn Asakusa as the 13th facility in the premium series
  • Jul.
  • Consecutively opened Minn Ueno-Iriya, Minn Akihabara, and Minn Machiya
  • Aug.
  • Simultaneously opened Minn Higashi-Ueno, Minn Kasai and Minn Nishi-Kasai. Started collaboration with Hospitality Operations Co., Ltd which operates Smile Hotels
  • Sep.
  • Announced the B4T hotel project, a collaboration between Suica Smart Lock and suitebook
  • Dec.
  • Opened Minn Chitose as the first brand store in Hokkaido
2021
  • Feb.
  • Selected for the SmartCityX global open innovation program, hosted by Scrum Ventures.
  • Apr.
  • Obtained the Information security management system (ISMS) certification.
  • May.
  • Opened the next-generation entertainment smart hotel Theatel Haneda II and started a capital and business alliance with JR East Startup.
  • Jun.
  • Started a joint demonstration experiment on Hotel DX with Panasonic Corporation.
  • Jul.
  • Started collaboration between “suitebook” and mobile payment service “TakeMe Pay”
  • Aug.
  • Started a business partnership with Earthene corporation to procure CO2-free clean electricity at operating facilities. Started collaboration between “suitebook” and key management system “Keycafe.” Signed an official partnership agreement with VOREAS Co., Ltd, who operates the professional volleyball team Voreas Hokkaido.
  • Nov.
  • Started collaboration between “suitebook” and “TL-Lincoln.”
  • Dec.
  • Started offering the checksmart plugin for contactless check-in with suitebook. Announced a business partnership with SANU, the operator of unmanned and multi-location accommodation facility “SANU 2nd Home”, in cooperation with Fighters Sports & Entertainment.
2020
  • Feb.
  • Started system integration between the cloud cleaning management system “Yankuri” and “suitebook.”
  • Mar.
  • Started providing the Residence-type mobile Office, Minn Mobile Office that supports telework for corporations.
  • Apr.
  • Raised a total of 900 million yen through third-party allocation of shares from multiple companies, including Nippon Escon Co. Ltd, and reopened Minn Karuizawa after renovation.
  • May.
  • Opened Minn Kamata, an apartment hotel facility in Tokyo’s Kamata area that allows for long-term stays.
  • Jun.
  • Initiated corporate support plans at Hotel Minn for returning expatriates and postponing overseas assignments, aiming to prevent the spread of the coronavirus and establishing new hygiene standards.
  • Jul.
  • Opened Theatel Sapporo Susukino in Hokkaido as the second store of the Theater-themed hotel brand Theatel.
  • Aug.
  • Opened Minn Ueno, featuring an appealing blend of traditional Japanese and modern aesthetics in Tokyo’s Ueno area.
  • Oct.
  • Signed a basic agreement with Matsuzuki Sangyo Co., Ltd for the development of a Next-generation hotel operation system.
  • Nov.
  • Appointed Mr. Masahiko Homma, Representative partner of Incubate Fund, as an external director and announced a collaboration with East Japan Railway Company and JR East Startup Corporation.
2019
  • Feb.
  • Entrusted with the operational management of the special district minpaku (private lodging) apartment KARIO KAMATA owned by Keio Corporation in Kamata, Ota-ku.
  • Mar.
  • Started system integration between the vacation rental and accommodation booking site “Vacation STAY”, operated by Rakuten LIFULL STAY, and suitebook. Entrusted with the operational management of the medium to long-term stay accommodation facility KARIO SASAZUKA TERRACE near Sasazuka Station, owned by Keio Real Estate.
  • Apr.
  • Opened Minn Kita-Osaka, the fourth branch of Minn your second home, in Osaka, Yodogawa-ku. Opened Minn Kita-Umeda, the fifth branch of Minn your second home, in Osaka, Fukushima-ku.
  • Jun.
  • Opened Theatel Osaka Ebisu, the second branch of Theatel brand with the concept of Theater x Hotel.
  • Aug.
  • Established SQUEEZE ASIA CO., LTD. in Cambodia to expand the cloud concierge business.
  • Oct.
  • Started system integration between the Wi-Fi connected smart lock RemoteLOCK, network-enabled electronic lock L!NKEY and suitebook.
2018
  • Feb.
  • Started providing the “Anshin Stay IoT” support service for accommodation providers in partnership with Rakuten Communications. Started supporting the operation of the accommodation facility “Zen-Oyado Nishi-Tei” in Fukuoka City, Fukuoka Prefecture.
  • Mar.
  • Started supporting the operation of the accommodation facility UMITO NAKAMA in Onna Village, Okinawa Prefecture. Started the service for filing notifications under the Home Sharing Business Act. Entered a capital and business partnership with Kennedix Inc. and raised approximately 800 million yen through a third-party allotment of shares.
  • Sep.
  • Opened Theatel Haneda, a theater x hotel concept in Tokyo, Haneda.
  • Oct.
  • Opened Minn Namba, the second branch of Minn your second home, in Osaka, Namba.
  • Dec.
  • Opened Minn Higashi-Shinsaibashi, the third branch of Minn your second home, in Osaka, Matsuyamachi.
2017
  • Feb.
  • Started supporting the operation of accommodation facilities in Biei-cho, Hokkaido.
  • Mar.
  • Office relocation for business expansion
  • Apr.
  • Launched suitebook, a cloud tool for centralized management of short-term rental properties.
  • Sep.
  • Opened Minn your second home in Juso, Osaka.
  • Oct.
  • Formed a business partnership with PORTAL Apartment & Art POINT, a mixed-use facility that provides a new way of working and living.
  • Dec.
  • Started operating a real estate automated viewing solution utilizing igloohome smart keyboxes in collaboration with Starmica and Itangi.
2016
  • Feb.
  • Entered into a business partnership with Dear Life Co., Ltd. for the development of accommodation-type condominiums.
  • May.
  • Raised approximately 420 million yen in funding from venture capital firms and individual investors.
  • July.
  • Started operating Class Beso Nishi-Karuizawa
  • Aug.
  • Formed a business partnership with Shufti, a cloud sourcing platform for housewives. Formed a business partnership with Akippa, a parking sharing service.
  • Sep.
  • Entered into a business partnership with igloohome, the official partner of Airbnb, and is the first to obtained exclusive sales rights in Japan for the smart keybox that integrates with Airbnb’s API
2015
  • Feb.
  • Launched TRIPALS, a travel information website for foreign travelers visiting Japan. Launched Minpaku, an information website for hosts of private lodging accommodations.
  • Mar.
  • Launched the dashboard (platform) for mister suite.
  • Apr.
  • Started operations and support in Kyoto, Singapore, and the Philippines.
  • Aug.
  • Started support for the urban development project HIVE TOKYO.
  • Sep.
  • Officially launched the service for corporate management software Voyage.
  • Oct.
  • Formed a business partnership with Pocket Concierge, a luxury restaurant reservation and payment service.
  • Nov.
  • Started operations and support in Osaka.
  • Dec.
  • Started support for the monthly project ART COCOON TOKYO. Started providing the Minpaku GO WiMAX 2+ Mobile Rental, a mobile Wi-Fi router rental service for hosts of private lodging accommodations. Office relocation for business expansion.
2014
  • Sep.
  • Established SQUEEZE Co., Ltd.
  • Oct.
  • Raised 100 million yen through a third-party allotment of shares from venture capital firms.
  • Nov.
  • Started mister suite, a comprehensive support service for home sharing