Planning and operation of the world’s first hotel overlooking a field and hot spring sauna

Planning and management of a hotel and hot bath facility in the new Nippon Ham Fighters stadium, and support for the facility's overall digital strategy
SQUEEZE's AX Platform manages hotel operations on a single platform, driving efficiency and business transformation. Centered on our cloud-based hotel management system, suitebook, with mobile check-in and kiosk solutions, it unifies reservations, guest management, housekeeping, revenue, and accounting. This not only streamlines operations and enables data-driven decisions, but also allows staff to focus on hospitality — maximizing the guest experience.
Planning and management of a hotel and hot bath facility in the new Nippon Ham Fighters stadium, and support for the facility's overall digital strategy
Led system development for the JR East Group's new smart hotel brand "Hotel B4T," the first lodging management system to use Suica as a room key.
Value-added by converting one floor of the building into a capsule hotel with a 150 ㎡ event space with a giant screen.
SQUEEZE serves as a DX partner in hospitality and tourism, offering end-to-end support from planning and product development to solution delivery and operations.
Alongside our cloud-based Property Management System (PMS), we leverage AI to enhance AX (Agent Experience), boosting staff efficiency while ensuring quality hospitality.
With expertise in both technology and on-site operations, we drive a sustainable and replicable model of digital transformation in the industry.
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Initial phase
Introduction phase
Operational phase
Planning and consulting
System integration
Operations design
Hotel management
contract
Income and expense
reports and data analysis
Strategic planning and project progression
Operational support
We can provide support from upstream design to hotel planning and design, as well as consulting on overall operations for the utilization of real estate.
We can provide feasible strategies for facility management and space utilization, as well as a series of project progression up to the start of operations.
In addition to proposing the introduction of our self-developed operation management system, we can also configure linkage with your current system, and customize and develop additional systems to meet your needs.
We design smarter and more efficient operations by utilizing our system. Our strength lies in our ability to provide proposals and support that extend down to the practical level, utilizing know-how gained from our own hotel operations.
We cover all aspects of operations, from preparation for opening to actual operation, reservation acquisition, and quality improvement of guest relations, contributing to the creation of new lodging and stay experiences and increased profits.
We will provide highly transparent operational management and speedy improvements, including income/expense reports and customer data analysis using our self-developed system dashboard.
We will continue to provide support after the start of operation, including trouble-shooting, consultation on how to utilize the system, and periodic feedback.