Story
The origin of SQUEEZE lies in a vacant apartment once owned by my family in Asahikawa, Hokkaido — an experience that became the foundation of what SQUEEZE is today.
Creating a society filled with value
Become a platform for expanding the possibilities of
space
and time
By leveraging the potential 'value' inherent in the assets of local communities and through the power of technology, we will create a society filled with value.
The word “SQUEEZE” in our company name means “to fill with …”. It expresses our desire to create a company that is packed with more “value” by taking advantage of the assets available in the world.
The logo design consists of five lines, with the lines darker and the gaps narrower from left to right. The company is moving from a state of being thin, weak, and full of gaps to a state of being thick, strong, and full of gaps. In other words, it expresses the company’s intention to become a “value-packed” company.
In 2025, we relocated our head office from Tokyo to Kitahiroshima, Hokkaido —
our founding roots — to advance tourism, hospitality, and community development
in close partnership with the region.
We will continue to create new value as
a tourism infrastructure connecting cities, regions, and the world.
The origin of SQUEEZE lies in a vacant apartment once owned by my family in Asahikawa, Hokkaido — an experience that became the foundation of what SQUEEZE is today.