Story
The origin of SQUEEZE lies in a vacant apartment once owned by my family in Asahikawa, Hokkaido — an experience that became the foundation of what SQUEEZE is today.
Creating a society filled with value
Become a platform for expanding the possibilities of
space
and time
By leveraging the potential 'value' inherent in the assets of local communities and through the power of technology, we will create a society filled with value.
The word “SQUEEZE” in our company name means “to fill with …”. It expresses our desire to create a company that is packed with more “value” by taking advantage of the/wp-content/themes/squeeze assets available in the world.
The logo design consists of five lines, with the lines darker and the gaps narrower from left to right. The company is moving from a state of being thin, weak, and full of gaps to a state of being thick, strong, and full of gaps. In other words, it expresses the company’s intention to become a “value-packed” company.
In 2025, we relocated our head office from Tokyo to Kitahiroshima, Hokkaido —
our founding roots — to advance tourism, hospitality, and community development
in close partnership with the region.
We will continue to create new value as
a tourism infrastructure connecting cities, regions, and the world.
The origin of SQUEEZE lies in a vacant apartment once owned by my family in Asahikawa, Hokkaido — an experience that became the foundation of what SQUEEZE is today.
Opened Minn Kanazawa the 20th building under Minn’s management.
Opened Minn Nijo Castle in collaboration with Tokyo Tatemono Co.
Simultaneous opening of Minn Nihonbashi and Minn Kappabashi.
Started operation of tower eleven hotel/tower eleven onsen & sauna.
Suitebook reservation engine was introduced to Hokkaido Ball Park F-Village
official website
Suitebook is adopted by Hotel B4T Akabane, a smart hotel that utilizes Suica
Opened Minn Gion and Minn Ueno Shin-Okachimachi, the 25th and 26th hotels
operated by the company
Opened Minn Sanjo, the third building in Kyoto
Minn Shimizu Gojo, the fourth building in Kyoto, opens in Cambodia Python
Cambodia 2023, a community event for engineers in Cambodia tower
eleven onsen & sauna receives a special award in Saunasuran 2023
Started collaboration with Hachioji-en Co., Ltd for food delivery services
Takuya Maruno was appointed as Chief Business Officer (CBO).
Opened Minn Shin-Osaka in collaboration with Showa Jutaku Co., Ltd.
Opened Minn Higashi-Umeda in collaboration with Starts Kansai Co., Ltd.
Opened Minn Asakusa as the 13th facility in the premium series
Consecutively opened Minn Ueno-Iriya, Minn Akihabara, and Minn Machiya
Simultaneously opened Minn Higashi-Ueno, Minn Kasai and Minn Nishi-Kasai.
Started collaboration with Hospitality Operations Co., Ltd which operates Smile Hotels
Announced the B4T hotel project, a collaboration between Suica Smart Lock
and suitebook
Opened Minn Chitose as the first brand store in Hokkaido
Selected for the SmartCityX global open innovation program, hosted
by Scrum Ventures.
Obtained the Information security management system (ISMS) certification.
Opened the next-generation entertainment smart hotel Theatel Haneda II
and started a capital and business alliance with JR East Startup.
Started a joint demonstration experiment on Hotel DX with Panasonic Corporation.
Started collaboration between “suitebook” and mobile payment service “TakeMe Pay”
Started a business partnership with Earthene corporation to procure
CO2-free clean electricity at operating facilities.
Started collaboration between “suitebook” and key management system “Keycafe.”
Signed an official partnership agreement with VOREAS Co., Ltd, who operates
the professional volleyball team Voreas Hokkaido.
Started collaboration between “suitebook” and “TL-Lincoln.”
Started offering the checksmart plugin for contactless check-in with suitebook.
Announced a business partnership with SANU, the operator of unmanned
and multi-location accommodation facility “SANU 2nd Home”, in cooperation
with Fighters Sports & Entertainment.
Started system integration between the cloud cleaning management system
“Yankuri” and “suitebook.”
Started providing the Residence-type mobile Office, Minn Mobile Office
that supports telework for corporations.
Raised a total of 900 million yen through third-party allocation of shares
from multiple companies, including Nippon Escon Co. Ltd, and reopened
Minn Karuizawa after renovation.
Opened Minn Kamata, an apartment hotel facility in Tokyo’s Kamata area
that allows for long-term stays.
Initiated corporate support plans at Hotel Minn for returning expatriates
and postponing overseas assignments, aiming to prevent the spread
of the coronavirus and establishing new hygiene standards.
Opened Theatel Sapporo Susukino in Hokkaido as the second store of the
Theater-themed hotel brand Theatel.
Opened Minn Ueno, featuring an appealing blend of traditional Japanese
and modern aesthetics in Tokyo’s Ueno area.
Signed a basic agreement with Matsuzuki Sangyo Co., Ltd for the development
of a Next-generation hotel operation system.
Appointed Mr. Masahiko Homma, Representative partner of Incubate Fund,
as an external director and announced a collaboration with East Japan
Railway Company and JR East Startup Corporation.
Entrusted with the operational management of the special district
minpaku (private lodging) apartment KARIO KAMATA
owned by Keio Corporation in Kamata, Ota-ku.
Started system integration between the vacation rental and accommodation
booking site “Vacation STAY”, operated by Rakuten LIFULL STAY, and suitebook.
Entrusted with the operational management of the medium to
long-term stay accommodation facility KARIO SASAZUKA TERRACE
near Sasazuka Station, owned by Keio Real Estate.
Opened Minn Kita-Osaka, the fourth branch of Minn your second home,
in Osaka, Yodogawa-ku.
Opened Minn Kita-Umeda, the fifth branch of Minn your second home,
in Osaka, Fukushima-ku.
Opened Theatel Osaka Ebisu, the second branch of Theatel brand
with the concept of Theater x Hotel.
Established SQUEEZE ASIA CO., LTD. in Cambodia to expand the cloud
concierge business.
Started system integration between the Wi-Fi connected smart lock RemoteLOCK,
network-enabled electronic lock L!NKEY and suitebook.
Started providing the “Anshin Stay IoT” support service for accommodation
providers in partnership with Rakuten Communications.
Started supporting the operation of the accommodation facility
“Zen-Oyado Nishi-Tei” in Fukuoka City, Fukuoka Prefecture.
Started supporting the operation of the accommodation facility
UMITO NAKAMA in Onna Village, Okinawa Prefecture.
Started the service for filing notifications under the Home Sharing Business Act.
Entered a capital and business partnership with Kennedix Inc. and raised
approximately 800 million yen through a third-party allotment of shares.
Opened Theatel Haneda, a theater x hotel concept in Tokyo, Haneda.
Opened Minn Namba, the second branch of Minn your second home,
in Osaka, Namba.
Opened Minn Higashi-Shinsaibashi, the third branch of Minn your second home,
in Osaka, Matsuyamachi.
Started supporting the operation of accommodation facilities
in Biei-cho, Hokkaido.
Office relocation for business expansion
Launched suitebook, a cloud tool for centralized management of short-term
rental properties.
Opened Minn your second home in Juso, Osaka.
Formed a business partnership with PORTAL Apartment & Art POINT,
a mixed-use facility that provides a new way of working and living.
Started operating a real estate automated viewing solution utilizing
igloohome smart keyboxes in collaboration with Starmica and Itangi.
Entered into a business partnership with Dear Life Co., Ltd.
for the development of accommodation-type condominiums.
Raised approximately 420 million yen in funding from venture capital firms
and individual investors.
Started operating Class Beso Nishi-Karuizawa
Formed a business partnership with Shufti, a cloud sourcing platform
for housewives.
Formed a business partnership with Akippa, a parking sharing service.
Entered into a business partnership with igloohome, the official partner
of Airbnb, and is the first to obtained exclusive sales rights in Japan
for the smart keybox that integrates with Airbnb’s API
Launched TRIPALS, a travel information website
for foreign travelers visiting Japan.
Launched Minpaku, an information website
for hosts of private lodging accommodations.
Launched the dashboard (platform) for mister suite.
Started operations and support in Kyoto, Singapore, and the Philippines.
Started support for the urban development project HIVE TOKYO.
Officially launched the service for corporate management software Voyage.
Formed a business partnership with Pocket Concierge,
a luxury restaurant reservation and payment service.
Started operations and support in Osaka.
Started support for the monthly project ART COCOON TOKYO.
Started providing the Minpaku GO WiMAX 2+ Mobile Rental,
a mobile Wi-Fi router rental service for
hosts of private lodging accommodations.
Office relocation for business expansion.
Established SQUEEZE Co., Ltd.
Raised 100 million yen through a third-party allotment of shares
from venture capital firms.
Started mister suite, a comprehensive support service for home sharing