SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi) is excited to announce that a promotional video created in collaboration with globally recognized dance performance group Avantgardey has surpassed 200,000 views on Instagram Reels since its release on April 16, 2025. To commemorate the collaboration, a special campaign is now live, offering up to 25% off stays at Minn hotels.

Campaign Info: Official Minn Instagram (@hotel_minn)

Video Link: https://www.instagram.com/reel/DIgDRICTacU/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Concept Behind the Collaboration: A Fusion of Themes

The concept of “Minn” — hotels where everyone can stay together — aligned perfectly with Avantgardey’s precisely synchronized group performances. This thematic synergy inspired the collaboration. The dancers stayed at a Minn hotel and experienced the comfort of spacious rooms and “live-like lodging.” Their impressions were translated into a dynamic performance, turning the hotel into a stage where memorable journeys begin.

About the Video: Showcasing the Comfort of Group Stays at Minn through Dance

Set in Minn Gion Sanjo, the video features Avantgardey performing in their signature school uniforms. The highlight is how the spacious rooms of Minn — designed to accommodate large groups — seamlessly transform into a dynamic performance stage. Living rooms, bedrooms, hallways, and even the lobby become the dancers’ playground.

The video creatively portrays the unique Minn experience: large group-friendly layouts, “live-like” amenities, and smart hospitality, all adding emotional value to a guest’s travel memories.

Key Highlights of Minn Featured in the Video

Spacious Layouts for Group Stays

Minn rooms are designed for groups, families, and inbound travelers. Through Avantgardey’s performance, viewers experience the sense of space and comfort firsthand.

Smart Check-in and Seamless Hospitality

The video captures Minn’s hassle-free check-in process. Guests can quickly access their rooms via smartphone registration and keyless entry—ideal for stress-free travel.

Fully Equipped Rooms for Longer Stays

Rooms include kitchens and washer-dryers (varies by facility), making Minn ideal for long stays, family trips, or inbound travelers seeking comfort and flexibility.

Comment from Avantgardey

We travel a lot for performances, and Minn has been a perfect place to stay! Spacious, clean, and very comfortable—even for big groups. It’s great for family or friend trips. We hope everyone gets to experience Minn!

Comment from Shinichi Tatebayashi, CEO of SQUEEZE Inc.

We were deeply inspired by Avantgardey’s unique and energetic performances, and eagerly pursued this collaboration. The concept of “turning a hotel into a dance stage” perfectly reflects our vision of “expanding the potential of space and time.” At SQUEEZE Inc., we will continue to combine technology and creativity to deliver surprise and delight to our guests.

Campaign Details: Get Special Discounts at Minn!

To celebrate the collaboration with Avantgardey, Minn is offering a special Instagram campaign. Everyone who participates will receive a 5% OFF coupon usable at all Minn hotels. Those who register for Minn’s free membership via the official website can enjoy up to 25% OFF.

How to Participate:

1. Follow @hotel_minn and @avantgardey_ on Instagram

2. Comment “Minn” on the campaign post:
   
   https://www.instagram.com/reel/DIgDRICTacU/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Free Membership Registration:

https://staytuned.asia/ja/brands/minn

About Minn Gion Sanjo – Filming Location

Minn Gion Sanjo is located just 4 minutes from Sanjo Station, offering walkable access to Gion Shirakawa, Yasaka Shrine, Heian Shrine, and other famous Kyoto landmarks. Rooms are over 35㎡ and accommodate up to 6 guests. The space is decorated with modern Japanese interiors and features artwork inspired by Hyakunin Isshu and Fujin Raijin. Each room includes a kitchen and Simmons mattress beds. A private spa and sauna in the basement (reservation required) provides the ultimate relaxation experience.

Details: https://staytuned.asia/ja/brands/minn/hotels/minn-sanjo

Press Release: https://squeeze-inc.co.jp/archives/1630/

About “Minn – your second home”

“Minn” combines “minna” (everyone) and “inn,” and is designed for families, groups, and couples to stay together. With rooms over 25㎡ featuring kitchens, it offers the comfort of home with the flexibility of a hotel. Perfect for long stays, sightseeing, home parties, or group trips. Minn also offers 24-hour remote guest support via cloud reception, allowing guests to check-in in advance via smartphone and enjoy keyless room entry. Experience your own personalized Minn life through next-generation hotel stays powered by technology.

Minn Overview: https://staytuned.asia/ja/brands/minn

About Avantgardey

Avantgardey is a 17-member dance group produced by choreographer Akane, known for the viral “Bubble Dance.” Since forming in 2022, they’ve gained worldwide attention for their signature bobbed hair and synchronized school-uniform performances, going viral on TikTok and Instagram and earning acclaim on major audition programs.

Official Website: https://akanekikaku.com/avantgardey/

About SQUEEZE Inc.

Established: September 2014

Head Office: 1-52 Sakaemachi, Kitahiroshima, Hokkaido

Tokyo Office: 4F ARCHES KAMIYAMACHO, 6-4 Kamiyamacho, Shibuya-ku, Tokyo

CEO: Shinichi Tatebayashi

Website: https://squeeze-inc.co.jp/

Business:

・ Solutions for underutilized real estate and accommodations

・ Consulting for hotel development and operations

・ Developer of “suitebook,” a cloud-based property management system

・ Planning and operation of smart hotels and remote reception services