SQUEEZE Inc. (Registered Headquarters: 1-52 Sakaemachi, Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi) is proud to announce its participation as the operator of “FAV LUX Sapporo Susukino,” the latest hotel under the “FAV LUX” brand developed by fav hospitality group Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Hidekazu Ogata), a subsidiary of Kasumigaseki Capital Group.

The hotel is scheduled to open on July 1, 2025, offering a variety of unique guest rooms—including “Sauna Bunk Suites” with private sauna facilities—as well as the premium in-house café “JUNE COFFEE” and a large public bath featuring a hybrid sauna system.

A Diverse Lineup of Rooms to Meet Group Needs

FAV LUX Sapporo Susukino was designed under the brand concept “Stay together, Play together,” offering nine room types that accommodate up to six guests—ideal for groups, families, and long stays. The property features private-sauna suites, universal rooms, and Japanese-modern styles to meet the needs of diverse travelers.

Facility Page: https://fav-hotels.com/hotels/lux/sapporosusukino/

Room Highlights

・Sauna Bunk Suite

A 69.87㎡ suite equipped with a private sauna, cold plunge, and jacuzzi, along with a bar counter and bunk beds—perfect for unwinding with friends in a luxurious private setting.

・Universal Room with HERALBONY Collaboration

A fully accessible room designed in collaboration with HERALBONY, featuring art-inspired textiles and furnishings to create an inclusive and inspiring stay.

・Twin / Japanese Modern Rooms

Compact yet functional, the Twin rooms are ideal for business travelers, while the Japanese-modern rooms with tatami elements are well-suited for families.

JUNE COFFEE – Elevating the Hotel Dining Experience

The hotel lobby hosts “JUNE COFFEE,” a Nagasaki-born café brand operated by TJC Inc. The café offers artisan baked goods, European-style pastries, and in-house roasted coffee. The Sapporo location will feature a menu tailored to local tastes, providing a refined dining experience for both guests and the general public.

Location: 1F FAV LUX Sapporo Susukino

Opening Hours:

Morning: 7:00–10:30

Bakery: 11:00–20:00

Café & Bar: 7:00–22:00

Open to both guests and non-guests

Hokkaido’s First Hybrid Sauna—An Unforgettable Experience for Sauna Enthusiasts

The guest-only public bath features a one-of-a-kind hybrid sauna combining Finnish and Morris styles. With a 90cm-deep cold plunge and “totonoi” space for full-body relaxation, the facility provides an exceptional wellness experience after a long day of travel.

Bathing Facility Hours:

Evening: 15:00–24:00 (Last Entry 23:45)

Morning: 06:00–09:30

For hotel guests only. No day-use access.

Facility Overview

Facility Name: FAV LUX Sapporo Susukino

Rooms: 84

Max Capacity: 372 guests

Opening Date: July 1, 2025

Access: Approx. 10-minute walk from Exit 4 of Susukino Station (Sapporo Subway)

About the Partnership with Kasumigaseki Capital

This project marks the first partnership between SQUEEZE Inc. and Kasumigaseki Capital / FHG. By combining Kasumigaseki Capital’s development expertise with SQUEEZE’s smart hospitality operations, the two companies aim to offer innovative lodging experiences. This collaboration represents a significant first step in a long-term initiative to co-create new forms of hospitality.

About SQUEEZE Inc.

Founded: September 2014

Registered Headquarters: 1-52 Sakaemachi, Kitahiroshima, Hokkaido

Tokyo Office: 4F ARCHES KAMIYAMACHO, 6-4 Kamiyamacho, Shibuya-ku, Tokyo

CEO: Shinichi Tatebayashi

Website: https://squeeze-inc.co.jp/

Business Areas:

・ Solutions for underutilized real estate and accommodations

・ Hotel development and operations consulting

・ Developer of “suitebook,” a cloud-based hotel management system

・ Smart hotel operations and remote guest service platforms

CEO Profile – Shinichi Tatebayashi

Born in Hokkaido. After graduating from Tokai University (Faculty of Political Economy), he began his career at Goldman Sachs Singapore. He later joined TripAdvisor Singapore to manage display advertising. In September 2014, he founded SQUEEZE Inc. and now serves as its CEO.

Message from the CEO

“Toward a society filled with value”

SQUEEZE Inc. was born from my experience remotely operating a vacation rental in Hokkaido while living overseas. Inspired by the idea of adding value to vacant spaces and time, we’ve grown into a company that now manages hotels, develops systems, and runs global operations.

Relocating our registered headquarters to Kitahiroshima is both a return to our roots and an investment in the future. With the fusion of technology and real-world hospitality, we aim to support property utilization and workforce solutions, while delivering joy and surprise to our guests as a one-of-a-kind, leading hospitality innovator.