SQUEEZE Inc. (Registered Headquarters: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi), the operator of ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae, has expanded its services to offer a richer, more versatile guest experience while deepening ties with the local community. Following the popular launch of “BAZAAR,” a restaurant operated by North Graphic Inc. (part of Graphic Holdings), the hotel has opened a reservation-only private sauna, coworking space, fitness gym, and rooftop viewing area overlooking the city—all designed to enhance and diversify the stay.

▶ Hotel Website: https://staytuned.asia/ja/brands/esconfield-hokkaido-hotel/hotels/efh

“BAZAAR” Offers a Global Breakfast Experience for All Five Senses

Since its grand opening on April 28, 2025, the hotel’s main dining area, “BAZAAR,” has delighted guests with a culinary journey around the world. Located on the 5th floor, BAZAAR was designed to provide an immersive cultural and gastronomic experience—bringing global flavors to Hokkaido while serving travelers and locals alike.

Breakfast Hours at BAZAAR

Location: 5F, Main Dining

Hours: 6:30 a.m. – 10:00 a.m. (Last order: 9:30 a.m.)

Style: Buffet

Prices: Adults ¥2,970 / Children ¥1,485 (tax included)

Reservation: https://booking.ebica.jp/webrsv/search/e021005001/35055

*Non-breakfast-plan guests may purchase at the front desk.

Private Sauna Experience – Relax, Refresh, and Reconnect

Available for both guests and day-use visitors, two types of reservation-only saunas are now available:

・RETREAT SAUNA (up to 7 people): Features a “totonoi” relaxation area with a TV for enjoying baseball games, ideal for friends or groups.

・STEM SAUNA (1–2 people): An intimate, solo space perfect for deep relaxation and private self-care.

Both saunas are equipped with self-löyly features. A cold plunge bath (14°C–17°C) and open-air rest area complete the experience.

*Temperature: 90°C–100°C

*Fully reservation-only. Please check the hotel’s website for details.

Business, Wellness, and Scenic Views – Expanded Amenities for All Travelers

・Coworking Space

Perfect for digital nomads and business travelers, the coworking lounge offers individual and corporate membership options.

Hours: 9:00 a.m. – 10:00 p.m.

Pricing: ¥1,650/3 hrs (individual) / ¥38,500/month (corporate, up to 3 people)

・Fitness Gym

A full fitness facility is now open on the 4th floor (as of July 2025).

Hours: 9:00 a.m. – 10:00 p.m., open year-round

Pricing:

• Guests: Free

• Walk-ins: ¥500/hr

• Corporate: ¥10,000/month (up to 3 users)

• Private Studio: ¥1,200/hr (free for in-house guests)

・Rooftop Deck

The rooftop offers sweeping panoramic views of Kitahiroshima City—an open-air retreat for relaxation.

Pricing:

• Hotel Guests: Free

• Day-Use Visitors: ¥700

Exclusive Offer for Kitahiroshima Residents

To celebrate the restaurant’s opening, a limited-time plan (until July 31, 2025 check-out) offers a special breakfast-included rate starting from ¥6,000 per night exclusively for Kitahiroshima City residents. Enjoy the buffet curated by globally experienced chefs in a spacious and relaxing environment.

A New Gateway for the Region – A Vision for Community Engagement

Positioned as a core initiative of the “Kitahiro-Hometown BASE” redevelopment project, the hotel aims to serve as a community hub connecting travelers and locals alike at the gateway to Kitahiroshima Station. Facilities such as BAZAAR and others will continue evolving into inclusive, multifunctional spaces that invite both residents and visitors to interact. SQUEEZE Inc. is committed to supporting local revitalization, with this hotel as a cornerstone.

About SQUEEZE Inc.

SQUEEZE Inc., founded in Hokkaido, operates 38 hotels across Japan, including 8 in Hokkaido. The company is known for developing and operating regional hotels such as the stadium-integrated “tower eleven hotel” and “ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae.” Beyond hotel operations, SQUEEZE provides DX solutions for the hospitality and tourism industries—developing its own cloud-based PMS “suitebook” and offering remote guest service platforms and smart hotel concepts. The company also engages in regional revitalization and operates globally from its offshore base in Cambodia.

Founded: September 2014

Head Office: 1-52 Sakaemachi, Kitahiroshima, Hokkaido

Tokyo Office: 4F ARCHES KAMIYAMACHO, 6-4 Kamiyamacho, Shibuya-ku, Tokyo

CEO: Shinichi Tatebayashi

Website: https://squeeze-inc.co.jp/