On Tuesday, July 15, 2025, Kitahiroshima City and SQUEEZE Inc. (CEO: Shinichi Tatebayashi, Registered Headquarters: Kitahiroshima, Hokkaido), a company driving digital transformation (DX) in the tourism and hospitality industries, signed a comprehensive partnership agreement aimed at revitalizing tourism, industry, and citizen services.

The signing ceremony and press conference were held at ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae.

This agreement aims to bring together local government, businesses, and citizens to collaboratively address regional challenges and generate new urban value. With “stayable urban development” as a central theme, SQUEEZE will leverage its hospitality expertise and suitebook operational platform to promote digital transformation in tourism, industry, and public services, while also supporting startups and other collaborative initiatives.

Partnership Signing & Press Conference Overview

Date: Tuesday, July 15, 2025

Time: 2:00 p.m. – 3:00 p.m.

Location: 5F Conference Room, ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae

Speakers:

• Shozo Ueno, Mayor of Kitahiroshima City

• Shinichi Tatebayashi, CEO, SQUEEZE Inc.

• Tomohiro Nakagawa, Executive Officer, SQUEEZE Inc.

Background and Purpose

Kitahiroshima City has drawn national attention as a leader in regional revitalization, driven by major redevelopment projects centered around the newly opened ES CON FIELD HOKKAIDO baseball stadium. The area has recorded one of the highest land value increases in Japan.

Since its founding in 2014, SQUEEZE Inc. has pursued its vision of “becoming a platform that expands the potential of space and time,” rooted in CEO Tatebayashi’s personal experience managing a vacation rental in Hokkaido. The company has expanded its tech-enabled hospitality operations nationwide and now manages several properties within Kitahiroshima City. In 2025, it relocated its registered headquarters from Tokyo to Kitahiroshima to deepen local collaboration.

Together with the city, SQUEEZE will accelerate the development of a sustainable urban model through tourism DX and regional co-creation.

Message from the CEO

“Toward a society filled with value”

I am deeply honored to sign this partnership agreement with Kitahiroshima City—on the very soil where SQUEEZE was born. A new era of city-making is beginning here, and we are proud to contribute as a trusted partner. By combining real-world engagement with technology, we will accelerate the creation of new value rooted in this community.

Hokkaido is our new origin. From here, we will connect with Tokyo, our national offices, and the world as we continue our mission to build a society filled with value.

About SQUEEZE Inc.

SQUEEZE Inc., founded in Hokkaido, operates 38 hospitality properties across Japan, including 8 in Hokkaido. The company develops and operates properties that reflect regional characteristics—such as “tower eleven hotel” inside ES CON FIELD HOKKAIDO and “ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae.”

In addition to hotel operations, SQUEEZE develops and provides the suitebook cloud-based PMS, remote guest services, and smart hotel solutions as part of its broader DX offerings for the hospitality and tourism sectors. The company also participates in regional revitalization initiatives, urban development projects, and operates globally via an offshore team in Cambodia.

Company Overview

Company Name: SQUEEZE Inc.

Founded: September 2014

Registered HQ: 1-52 Sakaemachi, Kitahiroshima, Hokkaido

Tokyo Office: 4F ARCHES KAMIYAMACHO, 6-4 Kamiyamacho, Shibuya-ku, Tokyo

CEO: Shinichi Tatebayashi

Website: https://squeeze-inc.co.jp/