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Managed hotels
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JP ｜ EN
SQUEEZE Inc. (Head Office: Kitahiroshima City, Hokkaido; CEO: Shinichi Tatebayashi; hereinafter “SQUEEZE”), which provides a wide range of solutions in the hospitality and tourism industry—from system development to real-world hotel operations—announces that it has implemented its cloud-based operation platform suitebook across all approximately 40 properties of Hotel Wing International, operated by Minacia Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; CEO: Kazuyoshi Shimojima).
suitebook goes beyond the traditional PMS (Property Management System), functioning as a next-generation “management infrastructure” that enables unified control of essential hotel operations—from reservations and revenue management to guest services.
As a DX partner driving business transformation, SQUEEZE not only provides system implementation but also supports business process redesign and operational support, streamlining complex workflows and reducing staff burdens. This enables hotel staff to focus on services and tasks that only humans can deliver.
▶ Minacia × SQUEEZE Project Story (released the same day)
https://note.squeeze-inc.co.jp/n/nf4876dc4fe89
Properties: All Hotel Wing International locations nationwide (37 facilities)
Implementation Period: July 2024 – April 2025 (approx. 10 months for full rollout)
Support Scope: Needs analysis, proposal and implementation of the cloud-based PMS suitebook, and adoption support
Japan’s hospitality industry continues to face chronic labor shortages. Contributing factors include delayed technology adoption across the industry and the operational burden of managing multiple systems, which consume significant time and resources.
According to the IPA DX White Paper 2023, the DX adoption rate in the hospitality and food service sectors remains under 20%. Furthermore, 41.1% of respondents answered that they had “no plans to pursue DX in the future,” highlighting the industry’s structural lag in digital transformation.
Source: Ministry of Internal Affairs and Communications, “Research on the Economic Impact of Digital Transformation” (March 2021) https://www.soumu.go.jp/johotsusintokei/linkdata/r03_02_houkoku.pdf
Merely introducing new systems does not address these challenges. True DX requires redesigning on-the-ground processes and continuously improving operations post-implementation. This forms the foundation for genuine transformation, empowering management innovation led by field operations.
The newly implemented suitebook is a proprietary “cloud-based operation platform” developed by SQUEEZE. It integrates all essential hotel functions into a single system, serving as both an on-site operations support tool and a strategic headquarters-level management platform.Functions span across reservations, check-in, accounting, revenue management, and performance monitoring—enabling hotels to manage all operations seamlessly while linking front-line operations with head office decision-making.
Key Features & Benefits:
Smart guest experience through mobile check-in and remote support
Real-time visualization of revenue, occupancy, and KPIs for data-driven decision-making
Streamlined revenue management and marketing operations
Automated back-office tasks such as reporting and invoicing
This system reduces reliance on staffing at individual facilities, ensuring stable, high-quality service delivery nationwide.
The rollout achieved smooth PMS replacement across nearly 40 properties.
Notably, system usability and reduced learning requirements shortened PMS training time for new employees from approximately one month to one week in some cases.An internal survey conducted post-rollout showed that over 90% of staff reported “improved operations” across multiple categories, affirming its adoption as a workplace-rooted system.
Kazuyoshi Shimojima, President & CEO, Minacia Co., Ltd.
“This PMS transition prioritized the core principle of DX—choosing a system truly designed for on-site usability. Thanks to its intuitive operation and stability, new staff are able to adapt quickly, allowing them to focus on guest service.”
Shinichi Tatebayashi, CEO, SQUEEZE Inc.
“At SQUEEZE, we are not just a ‘system vendor.’ Leveraging our own experience in hotel operations, we provide hands-on support for business redesign and operational improvement. Minacia has shown a strong commitment to embracing new technologies while valuing on-site feedback, and we are honored to be part of this transformation.
Going forward, we remain committed to enabling hotel teams to focus on uniquely human value creation—empowering the entire industry through both technology and operations.”
〈About Minacia Co., Ltd.＞
Company Name: Minacia Co., Ltd.
Group: Polaris Holdings Co., Ltd. [TSE Standard: 3010]
Location: 3F Fuun-do Building, 1-2 Kanda-Ogawamachi, Chiyoda-ku, Tokyo
Founded: June 1, 2001
CEO: Kazuyoshi Shimojima
Business: Hotel and restaurant management, planning, and operations; consulting services for hotel and restaurant operations
Website: https://minacia.jp/
〈About SQUEEZE Inc＞
Company Name: SQUEEZE Inc.
Location: 1-52 Sakae-cho, Kitahiroshima City, Hokkaido
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business: Hospitality and real estate solutions; hotel opening and operations consulting; development and sales of the cloud-based hotel management system suitebook; planning and operation of smart hotels; provision of remote guest services
Website: https://squeeze-inc.co.jp/
