SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; hereinafter “SQUEEZE”) is pleased to announce that it will collaborate with REALGATE Inc. (Head Office: Shibuya, Tokyo; CEO: Yutaka Iwamoto; hereinafter “REALGATE”) to jointly promote an urban hotel project that combines the revitalization of aging buildings with sustainable hotel operations.

In response to the nationwide challenge of revitalizing underutilized and aging properties, SQUEEZE and REALGATE have jointly developed a “Converted Heritage Hotel” model that enables stable operations even for small-scale properties by combining REALGATE’s expertise in real estate revitalization with SQUEEZE’s labor-saving and DX-driven operational model.

As the first project under this initiative, “SHIFT HOTEL Shibuya Hatagaya” will open in January 2026 as an annex to REALGATE’s old-building renovation project “THESTEPS” in Hatagaya, Shibuya.
Following this opening, further developments are planned in the Jinnan area of Shibuya and the Higashi-Azabu area of Minato.

■ Background

In response to the growing social issue of underutilized real estate, this project is positioned as a conversion-type hotel redevelopment that transforms aging buildings into new hotel properties.

REALGATE has a proven track record of revitalizing over 100 aging buildings in central Tokyo and beyond, promoting urban development through mixed-use projects that integrate spaces for working, gathering, and leisure. Building on this foundation, the company aims to add an accommodation function—hotels that connect the “day” and “night” aspects of the city—to create new flows of people and stimulate the local economy.

Meanwhile, SQUEEZE operates approximately 40 hotels and serviced apartments nationwide. Drawing on its extensive on-site experience, the company has developed an operational model optimized for small-scale, labor-saving operations. Under its proprietary “One Platform” framework centered around the operation platform *suitebook*, SQUEEZE delivers a DX-driven management approach that seamlessly integrates operations, business management, and data.

By combining REALGATE’s expertise in real estate revitalization with SQUEEZE’s smart, technology-enabled operations, the two companies have established a stable and scalable model for converting aging buildings into profitable hotels—an area previously constrained by profitability and regulatory challenges.

Through this collaboration, REALGATE and SQUEEZE share a common vision: to *“redesign urban time by making use of the city’s existing stock.”* Together, they aim to co-create a sustainable new model for the hotel industry that merges urban regeneration with DX-driven, labor-efficient operations.

■ Comments from Both Companies

Yutaka Iwamoto, President and CEO, REALGATE Inc.

We have built a strong and trusting relationship with SQUEEZE over many years through collaborations on office spaces and serviced apartment projects within our properties.
I am truly delighted that we can now take on the challenge of transforming aging buildings into hotels together.
As the first step toward a new style of community development that reflects our identity, we hope to create new value for the local area through this project.

Shinichi Tatebayashi, CEO, SQUEEZE Inc.

This project with REALGATE marks the beginning of our challenge to “eliminate the boundaries between the city and the hotel.”
By combining our respective strengths—REALGATE’s expertise in building revitalization and SQUEEZE’s operational technology—we aim to reedit the hidden value within cities and co-create a new form of hospitality where people, neighborhoods, and stays naturally connect.

■ SQUEEZE’s Role and Support

In this project led by REALGATE, SQUEEZE provides comprehensive support from the planning and design stages through to operational structure development, layout planning, system implementation, and post-opening management.

As a conversion-type hotel utilizing an aging building, the project is designed with labor efficiency and operational optimization in mind. Together, we aim to establish a sustainable operational model that remains viable even on a small scale.

By leveraging our proprietary hotel management system *suitebook*, SQUEEZE integrates on-site operations with management data to realize a framework that balances operational efficiency and guest experience value.

■ Project Phases and SQUEEZE’s Involvement

【Initial Phase】
Planning / Consulting / Strategic Proposal & Project Execution
– Formulate hotel concepts and design policies based on property characteristics
– Design zoning and layouts to maximize operational efficiency
– Develop practical strategies based on revenue simulations and project schedules
→ Advance planning from the architectural and design stages with a focus on future operations

【Implementation Phase】
System Integration / Development / Operational Design
– Build an operational foundation centered on the suitebook platform
– Integrate multiple systems (reservations, check-in, housekeeping, BI dashboards)
– Apply operational know-how from SQUEEZE’s own hotels to design smart and efficient workflows
→ Reduce on-site workload while standardizing high-quality operations

【Operation Phase】
Hotel Operations / Data Analysis through PMS “suitebook”
– Support continuous improvement of operational quality, service standards, and guest experience
→ Maximize business profitability through ongoing optimization

■ Approach to Real Estate Revitalization and Revenue Stabilization

・Sustainable Operations for Small-Scale and Aging Buildings:
A redevelopment and monetization model that goes beyond room-count limitations.

・Labor-Saving and Stable Operations:
Optimization of labor and management costs to ensure long-term operational stability.

・Effective Utilization of Underused Properties:
Enhancing asset value and contributing to local economic cycles through adaptive reuse and change of use.

・Standardized and Transparent Management:
Utilizing suitebookas a core platform to connect real-time operational data with business decision-making.

■ About SHIFT HOTEL Shibuya Hatagaya

Property Name: SHIFT HOTEL Shibuya Hatagaya
Address: 1-29-4 Hatagaya, Shibuya-ku, Tokyo
Opening: Scheduled for January 2026
Access: 6-minute walk from Hatagaya Station (Keio New Line)
    15-minute walk from Yoyogi-Uehara Station (Odakyu Line / Chiyoda Line)

Concept: “SHIFT” represents change, transition, and lexibility — an urban hotel designed to adapt to each guest’s purpose and lifestyle.
The property offers spacious rooms suitable for families and groups, equipped with kitchens, washing machines, and other amenities ideal for medium- to long-term stays. Guests can choose from various room types that cater to leisure, business, and extended-stay needs.
To help guests connect with the local community, the hotel provides an original Hatagaya Map introducing nearby restaurants and shops, along with a complimentary original tote bag.

■ About the Complex “THESTEPS”

SHIFT HOTEL Shibuya Hatagaya will be developed as an annex to “THESTEPS,” a mixed-use complex scheduled to celebrate its grand opening on Tuesday, October 28, 2025.
The main building features shared offices and retail shops, with tenants such as Sedai Coffee and hebeerryk! wineshop.
THESTEPS aims to serve as a new community hub that connects the people and culture of the Hatagaya neighborhood.

・Official Website: https://thesteps.jp/

■ About REALGATE Inc.
REALGATE Inc. has planned and operated over 100 creative offices primarily in central Tokyo, providing flexible and innovative workplace solutions.
As a registered first-class architectural firm, the company leverages its deep expertise in building revitalization and office operations to offer end-to-end services — from planning, design, and construction management to leasing and property management.
By handling both new and existing buildings, REALGATE delivers unique, tailored solutions that meet the evolving needs of building owners and tenants alike.

Official Website: https://realgate.jp/

■ About the Operator — SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido
Founded: September 1, 2014
Representative: Shinichi Tatebayashi, CEO
Business Overview:
SQUEEZE provides an AX (Accommodation Transformation) platform centered around its proprietary cloud-based property management system *suitebook*.
The company supports revenue maximization and operational efficiency through AI-powered solutions, hotel and lodging facility development and management, as well as remote front desk and housekeeping support services.

Official Website: https://squeeze-inc.co.jp/