SQUEEZE Inc. (Headquarters: Kitahiroshima City, Hokkaido; CEO: Shinichi Tatebayashi), a company driving AX (Accommodation Transformation) in the hotel and tourism industry, announces the opening of “SHIFT HOTEL SHIBUYA HATAGAYA,” a small-scale urban hotel created through the regeneration of an aging building, in collaboration with REALGATE Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hiroshi Iwamoto).
The hotel is scheduled to open on January 17, 2026, in Hatagaya, Shibuya-ku, Tokyo.
For details and reservations:https://staytuned.asia/ja/brands/shift-hotel
■ Background and Objectives
Amid growing social concerns surrounding the reuse of vacant and aging properties, this project is positioned as a “conversion-style hotel redevelopment,” transforming an aging building into hotel use.
By integrating real estate regeneration with hotel operations, the project establishes an urban hotel model that enables stable operations even at a very small scale, with only two guest rooms.
■ Collaboration between REALGATE and SQUEEZE
This project is a collaborative initiative between REALGATE, which has extensive experience in redeveloping aging buildings, and SQUEEZE, which is responsible for hotel operations and solution delivery.
REALGATE has regenerated more than 100 aging buildings primarily in central Tokyo, promoting urban development through mixed-use projects that integrate co-working offices, retail spaces, and event venues.As an extension of this approach, the facility aims to generate new flows of people and economic circulation within the neighborhood by adding “stay = hotel” as a function that connects daytime and nighttime urban activity.
Meanwhile, SQUEEZE operates 40 hotels and serviced apartments nationwide and has built operational models that can remain viable even at small scales, based on insights gained from on-site operations.
Under its proprietary “One Platform” approach centered on the operational platform “suitebook,” SQUEEZE delivers DX-driven hotel operations that seamlessly connect operations, management, and data.
By combining the respective strengths and roles of both companies, this project realizes an integrated approach to aging building redevelopment and hotel operations.
Related press release:https://squeeze-inc.co.jp/archives/3622/
■ Collaboration between REALGATE and SQUEEZE
The facility inherits the history of a building that has been carefully used for more than half a century, adopting a spatial design concept themed around “materials to be carried forward,” highlighting the natural textures of wood, steel, and concrete.
Designed with aging and patina in mind, the space embraces the layering of time as part of its character.
Guided by the concept of SHIFT—“change,” “transfer,” and “flexibility”—the hotel envisions stays that can adapt freely to diverse lifestyles, including travel, work, and everyday living.
Related press release:https://squeeze-inc.co.jp/archives/3662/
The hotel features room configurations that accommodate group stays and is equipped with amenities such as kitchens and washing machines to support mid- to long-term stays.
During their stay, guests are encouraged to explore the neighborhood through the “Hatagaya Map,” which introduces local restaurants and shops, offering an experience that allows them to walk the city from the hotel as a base and immerse themselves in Hatagaya’s unique culture and atmosphere.
For more details and reservations:https://staytuned.asia/ja/brands/shift-hotel
■ Facility Overview
Property Name: SHIFT HOTEL SHIBUYA HATAGAYA
Address: 1-29-4 Hatagaya, Shibuya-ku, Tokyo 151-0072, Japan
Access: 6-minute walk from Hatagaya Station (Keio New Line)
15-minute walk from Yoyogi-Uehara Station (Odakyu Line / Tokyo Metro Chiyoda Line)
Operator: SQUEEZE Inc.
Official Website: https://shift-hotel.com/
Reservation Site: https://staytuned.asia/ja/brands/shift-hotel/hotels/shift-hotel-shibuya-hatagaya
■ Implementation Combining Hotel Operations and Systems by SQUEEZE
・Hotel | Planning, Operations, and Operational Design
SQUEEZE provides end-to-end support, from the planning and design phase through the establishment of operational structures, layout planning, and post-opening management.
As a conversion-style hotel utilizing an aging building, the project adopts an efficiency-driven operational design, creating a structure that enables sustainable operations even at a small scale.
・System | Implementation and Development of the PMS “suitebook”
The property has implemented the accommodation management system “suitebook,” integrating reservation management, check-in, housekeeping, and revenue management into a single platform.
By unifying on-site operations with management and financial oversight, the system supports both operational efficiency and an enhanced guest experience.
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Headquarters: 1-52 Sakaemachi, Kitahiroshima City, Hokkaido, Japan
Founded: September 1, 2014
Representative: Shinichi Tatebayashi, CEO
Business Overview: SQUEEZE provides an AX (Accommodation Transformation) platform centered on its cloud-based accommodation management system “suitebook,” supporting revenue optimization and operational efficiency through AI. The company also plans and operates hotels and lodging facilities, and offers operational support services including remote guest services and housekeeping.
Website: https://squeeze-inc.co.jp/
■ About REALGATE Inc.
Company Name: REALGATE Inc.
Headquarters: 3-51-10 Sendagaya, Shibuya-ku, Tokyo, Japan
Founded: August 24, 2009
Representative: Hiroshi Iwamoto, President and CEO
Business Overview: REALGATE provides a wide range of real estate-related services, including real estate consulting, property sales and brokerage, leasing, property management and operations, architectural design and supervision, construction and interior contracting, non-life insurance agency services, and hotel management and operations. The company also invests in and provides related services to silent partnerships and other real estate-related entities.
Real Estate License Number: Tokyo Metropolitan Governor (4) No. 90947
Construction License: Tokyo Metropolitan Governor (Special-6) No. 151421
First-Class Architect Office Registration: Tokyo Metropolitan Governor No. 62066
Official Website: https://realgate.jp/
Media-based Office Search Platform: https://ordermade-tokyo.jp/
