SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; hereinafter “SQUEEZE”), a company driving AX (AI Transformation) in the hotel and tourism industry, announces the implementation of its next-generation operations platform “suitebook” and “suitebook KIOSK” across all 15 properties of the “Sanco Inn Hotels” operated by Sanco Inn Co., Ltd. (President: Yasuaki Nagai; Head Office: Nakamura-ku, Nagoya).
Following the initial rollout in December last year, deployment is scheduled across all 15 properties, totaling approximately 2,092 rooms, by 2026. In addition, “suitebook KIOSK,” previously utilized in SQUEEZE-operated properties, will now be provided externally and supports cash payments. Through this project, SQUEEZE aims to improve operational efficiency and reallocate created time to guest services, thereby enhancing guest satisfaction and establishing a sustainable operational framework.
Sanco Inn Hotels, Check-in Image
■Sanco Inn Hotels, Check-in Image
1. Integration of Operational Infrastructure Across All 15 “Sanco Inn Hotels,” Approximately 2,092 Rooms
Following the initial rollout in December 2025, the system will be deployed across all 15 properties by 2026. The entire chain’s operations will be redefined through technology to drive operational optimization.
2. Expansion of Market Compatibility Through Cash Payment Support
To meet diverse guest needs, cash payment functionality has been implemented in the KIOSK. This enables deployment not only in the apartment hotel segment but also across a wide range of business and city hotels in Japan.
3. End-to-End Support from Issue Identification to Operational Adoption
Beyond system implementation, SQUEEZE provides comprehensive support from identifying on-site challenges to designing workflows, system deployment, and operational adoption. Leveraging its “on-site AX” expertise developed through its own operations, SQUEEZE ensures a smooth transition while minimizing disruption at the property level.
■ Message
Yasuaki Nagai, President, Sanco Inn Co., Ltd.
With the dedicated support of SQUEEZE Inc., we are steadily progressing in building a new check-in operation across all 15 properties. This system implementation not only improves on-site operational efficiency but also significantly enhances convenience by reducing guest waiting times and accommodating diverse payment needs.
Leveraging the power of technology to support on-site operations, we aim to provide guests with a more comfortable stay experience.
We look forward to your continued interest in the new initiatives of Sanco Inn Hotels.
Shinichi Tatebayashi, CEO, SQUEEZE Inc.
We are truly honored to move forward as a partner in promoting on-site AX with Sanco Inn, which has built strong trust in the hospitality industry since its founding.
As the first step in externally providing the practical expertise cultivated through our own operations, it represents a major turning point for us to implement “suitebook KIOSK,” now supporting cash payments based on insights from Sanco Inn, across all properties.
Moving forward, we will continue to support the further growth of Sanco Inn while working together to create new value as an infrastructure platform that supports the entire industry.
■ Hotel AX Platform Provided by SQUEEZE
SQUEEZE provides a one-platform AX infrastructure that integrates operations, data, and customer touchpoints required for hotel management. Traditionally, PMS, payment terminals, and check-in systems have been implemented and operated separately, creating system fragmentation that increased operational burden and limited data utilization.
This platform integrates these functions and enables real-time data connectivity across operations, achieving both operational efficiency on-site and a data foundation that supports management decision-making.
▶ Next-Generation Operations Platform “suitebook”
“suitebook” is a next-generation operations platform that centralizes essential hotel management functions such as reservation management, customer management, revenue management, and housekeeping management. By integrating accommodation, accounting, and operational data, it standardizes workflows that tend to rely on individual experience and enables operational optimization across the entire chain.
Through continuous improvements based on real-world implementation in SQUEEZE-operated properties, the platform has evolved into a foundation that can be sustainably utilized on-site.
▶ Check-in Terminal “suitebook KIOSK”
“suitebook KIOSK” is a check-in terminal that operates in real time with “suitebook.”
It integrates payment terminals and PMS, which have traditionally been fragmented, and centralizes check-in, payment, and accommodation data instantly. It supports contactless authentication via Mobile Suica and transportation IC cards and can also integrate with existing key card systems, enabling implementation without large-scale renovations. In addition, this initiative includes support for cash payments, allowing flexible responses to diverse guest needs.
Furthermore, AI avatar-based guidance and remote support functions enable warm, non-face-to-face guest service. The integrated data can also be utilized to optimize guest flow and drive upselling strategies, supporting both operational efficiency and revenue opportunities.
suitebook KIOSK Installation Image (Sanco Inn Front Desk)
■ suitebook Initiatives to Date
▶ Simultaneous Implementation Across Approximately 40 “Hotel Wing International” Properties
In 2025, SQUEEZE implemented the next-generation operations platform “suitebook” across approximately 40 properties of “Hotel Wing International,” operated by the Minacia Group. From redesigning on-site operations to system implementation and operational adoption support, SQUEEZE provided end-to-end support, promoting DX across the entire chain.
Details: https://squeeze-inc.co.jp/archives/3477/
▶ Launch of Proprietary “suitebook Booking Engine”
SQUEEZE has launched its official booking functionality, “suitebook Booking Engine.” By enabling reservations to be completed within official websites and linking booking data to the operational platform in real time, it simultaneously strengthens direct booking channels and improves daily operational efficiency.
Details: https://squeeze-inc.co.jp/archives/3893/
▶ Promotion of “One Platform” Concept Integrating KIOSK and POS
Centered on “suitebook,” SQUEEZE is building a platform that connects PMS, payment terminals, KIOSK, and POS—previously fragmented—in real time, enabling cross-functional design of on-site operations and customer experience.
Details: https://squeeze-inc.co.jp/archives/3686/
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business Description: Provision of the AX (AI Transformation) platform centered on the cloud-based hotel management system “suitebook”; development and provision of AI-powered operational platforms for the hospitality industry; hotel planning and operations; and operational support services through BPO.
URL: https://squeeze-inc.co.jp/
