company
information

Corporate philosophy

Our mission

Creating a society filled with value

Our vision

Become a platform for expanding the possibilities of space and time

By leveraging the potential ‘value’ inherent in the/wp-content/themes/squeeze assets of local communities and through the power of technology, we will create a society filled with value.

Thoughts behind the logo

The word “SQUEEZE” in our company name means “to fill with …”. It expresses our desire to create a company that is packed with more “value” by taking advantage of the/wp-content/themes/squeeze assets available in the world.

The logo design consists of five lines, with the lines darker and the gaps narrower from left to right. The company is moving from a state of being thin, weak, and full of gaps to a state of being thick, strong, and full of gaps. In other words, it expresses the company’s intention to become a “value-packed” company.

Message from CEO

Creating a society filled with value

The original experience of remotely managing a single vacant house in Hokkaido, where I was born and raised, from abroad as a guest house owner, inspired me to found SQUEEZE with the desire to provide a solution that would allow us to pack value into vacant space and time.

Currently, SQUEEZE not only operates its own hotels, develops and provides systems, and consults on overall DX (digital transformation) of the lodging industry, but is also taking on the challenge of connecting hotel operations from Cambodia to the global market.

We aim to become the one and only leading company that can provide multifaceted support for issues such as real estate utilization and human resource acquisition by leveraging our strength of being able to cross “technology and reality”.

We will continue to work with a variety of wonderful partner companies to revolutionize the industry and create new value, with the same passion that has guided us since our founding.

CEO 舘林 真一

Board of directors and executive officers

Shinichi Tatebayashi

Representative director, CEO

After graduating from Tokai University with a degree in Political Science and Economics, he worked at Goldman Sachs Securities (Singapore) Pte. Later, he was in charge of display advertising management at the Singapore branch of TripAdvisor Inc. In September 2014, he founded SQUEEZE Inc. and became CEO and Representative Director.

After graduating from Tokai University with a degree in Political Science and Economics, he worked at Goldman Sachs Securities (Singapore) Pte. Later, he was in charge of display advertising management at the Singapore branch of TripAdvisor Inc. In September 2014, he founded SQUEEZE Inc. and became CEO and Representative Director.

Hironori Sekine

Director CTO

Experienced in new service development and management at several startups and venture companies, and became CTO of SQUEEZE Inc. in October 2015. As community activities, he is the vice-chair of PyCon JP 2015 and organizes Python Mokumoku Kai. Co-author of Python Engineer Training Readers (2015 Gijutsu Hyoron-sha) and Python Engineer First Book (2017 Gijutsu Hyoron-sha).

Experienced in new service development and management at several startups and venture companies, and became CTO of SQUEEZE Inc. in October 2015. As community activities, he is the vice-chair of PyCon JP 2015 and organizes Python Mokumoku Kai. Co-author of Python Engineer Training Readers (2015 Gijutsu Hyoron-sha) and Python Engineer First Book (2017 Gijutsu Hyoron-sha).

Takuya Maruno

Director CBO

After graduating from university, he worked for a management consulting firm and an HR consulting firm before moving to HR at a startup company, and joined Pokelabo in July 2011 to set up the HR department, where he served as HR Manager, HR Director, and Corporate Director before moving to GREE, where he also served as HRBP for the gaming business. He joined SQUEEZE in 2020, where he was responsible for a wide range of tasks from company-wide hiring and organizational HR to the management and promotion of overseas subsidiaries, and then took charge of the DX Solution Division.

After graduating from university, he worked for a management consulting firm and an HR consulting firm before moving to HR at a startup company, and joined Pokelabo in July 2011 to set up the HR department, where he served as HR Manager, HR Director, and Corporate Director before moving to GREE, where he also served as HRBP for the gaming business. He joined SQUEEZE in 2020, where he was responsible for a wide range of tasks from company-wide hiring and organizational HR to the management and promotion of overseas subsidiaries, and then took charge of the DX Solution Division.

Masahiko Homma

Outside directorManaging partner, Incubate fund

After graduating from Keio University, he worked in the overseas investment division of JAFCO, where he invested in IT companies in Silicon Valley and Israel, established joint ventures, and facilitated their entry into the Japanese market. He then worked in corporate development and venture capital departments at Accenture. Later, he joined Works Capital, a subsidiary of Mitsubishi Corporation, where he experienced startup investments and IPOs with companies like MonotaRO. In 2007, he became an independent venture capitalist and founded Core People Partners, a fund specializing in startup investments in the internet sector, achieving an eight-fold fund return. In 2010, he established Incubate Fund and became its representative partner, overseeing investments in Japan as well as managing overseas funds in Silicon Valley, India, and Southeast Asia.

Shigeki Matsuo

AuditorRepresentative of Shigeki Matsuo
Certified Public Accountant Office

He graduated from the Faculty of Economics at the University of Tokyo. He is a certified public accountant and tax accountant. After working at an auditing firm and a tax accounting office, he became independent. He has a solid reputation for providing supportive assistance as a companion in understanding the aspirations of business owners and supporting their businesses with numerical analysis, spanning from startup support to IPO preparation. He served as a tax advisor during the founding of SQUEEZE and later held the position of corporate accounting advisor at the same company.

Takaaki Mizuno

Technical AdvisorNexus Frontier Tech Ltd CTO

After graduating from the University of Tokyo Graduate School, he worked as a software developer at Suri Keikaku Co., Ltd., Hatena Co., Ltd., and Baidu Corporation before joining DeNA Co., Ltd. He was involved in developing social games for smartphones. After serving as the Product Director at the company’s Vietnam base and the Tech Lead at its Singapore base, he became independent. In 2015, he relocated to Singapore and started focusing on development and technical support for startups. He also joined Nexus Frontier Tech as a founding member, where he is involved in developing an AI/ML Ops platform. He has authored and translated over 20 technical books.

Kenichi Sekiguchi

Legal advisorPartner, Mori Hamada & Matsumoto

He graduated from the Faculty of Law at Keio University and obtained an LL.M. degree from Columbia University. He is a lawyer and a member of the New York State Bar Association. He handles a wide range of legal matters, including M&A, venture support, and general corporate law. He has been recognized as a leading individual in the M&A and Governance sectors by Who’s Who Legal since 2017. He has also authored numerous publications and articles on M&A.

Management teams

Company overview

  • Company name

    SQUEEZE Inc.
  • Date of establishment

    September 1, 2014
  • Capital (including capital reserve)

    468,426,300 yen
  • Tokyo office

    3F ARCHES KAMIYAMACHO, 6-4 Kamiyama-cho, Shibuya-ku, Tokyo150-0047,Japan

Acquisition of international standard certification (ISMS Certification) for Information Security Management System

We have acquired certification under the international standard ISO/IEC 27001:2013 and the domestic standard JIS Q 27001:2014, which are third-party certification standards for information security management systems.

Cambodia subsidiary

In August 2019, SQUEEZE Asia was established as a local subsidiary in Phnom Penh, Cambodia, to launch the Cloud Concierge business.

SQUEEZE Asia’s remote concierges and home-based workers in Japan and overseas have established a system that enables them to provide a wide range of operational support online, including check-in/out, reservation reception, telephone and message handling, room inventory management, and cleaning operations management.

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Our history

2023
  • Feb.
  • Opened Minn Kanazawa the 20th building under Minn’s management.
    Opened Minn Nijo Castle in collaboration with Tokyo Tatemono Co.
  • Mar.
  • Simultaneous opening of Minn Nihonbashi and Minn Kappabashi
    Started operation of tower eleven hotel/tower eleven onsen & sauna
  • Apr.
  • Suitebook reservation engine was introduced to Hokkaido Ball Park F-Village official website
  • May
  • Suitebook is adopted by Hotel B4T Akabane, a smart hotel that utilizes Suica
  • Aug.
  • Opened Minn Gion and Minn Ueno Shin-Okachimachi, the 25th and 26th hotels operated by the company
  • Oct.
  • Opened Minn Sanjo, the third building in Kyoto
  • Nov.
  • Minn Shimizu Gojo, the fourth building in Kyoto, opens in Cambodia Python Cambodia 2023, a community event for engineers in Cambodia tower eleven onsen & sauna receives a special award in Saunasuran 2023
2022
  • Mar.
  • Started collaboration with Hachioji-en Co., Ltd for food delivery services
  • Apr.
  • Takuya Maruno was appointed as Chief Business Officer (CBO). Opened Minn Shin-Osaka in collaboration with Showa Jutaku Co., Ltd.
  • May
  • Opened Minn Higashi-Umeda in collaboration with Starts Kansai Co., Ltd.
  • Jun.
  • Opened Minn Asakusa as the 13th facility in the premium series
  • Jul.
  • Consecutively opened Minn Ueno-Iriya, Minn Akihabara, and Minn Machiya
  • Aug.
  • Simultaneously opened Minn Higashi-Ueno, Minn Kasai and Minn Nishi-Kasai. Started collaboration with Hospitality Operations Co., Ltd which operates Smile Hotels
  • Sep.
  • Announced the B4T hotel project, a collaboration between Suica Smart Lock and suitebook
  • Dec.
  • Opened Minn Chitose as the first brand store in Hokkaido
2021
  • Feb.
  • Selected for the SmartCityX global open innovation program, hosted by Scrum Ventures.
  • Apr.
  • Obtained the Information security management system (ISMS) certification.
  • May.
  • Opened the next-generation entertainment smart hotel Theatel Haneda II and started a capital and business alliance with JR East Startup.
  • Jun.
  • Started a joint demonstration experiment on Hotel DX with Panasonic Corporation.
  • Jul.
  • Started collaboration between “suitebook” and mobile payment service “TakeMe Pay”
  • Aug.
  • Started a business partnership with Earthene corporation to procure CO2-free clean electricity at operating facilities. Started collaboration between “suitebook” and key management system “Keycafe.” Signed an official partnership agreement with VOREAS Co., Ltd, who operates the professional volleyball team Voreas Hokkaido.
  • Nov.
  • Started collaboration between “suitebook” and “TL-Lincoln.”
  • Dec.
  • Started offering the checksmart plugin for contactless check-in with suitebook. Announced a business partnership with SANU, the operator of unmanned and multi-location accommodation facility “SANU 2nd Home”, in cooperation with Fighters Sports & Entertainment.
2020
  • Feb.
  • Started system integration between the cloud cleaning management system “Yankuri” and “suitebook.”
  • Mar.
  • Started providing the Residence-type mobile Office, Minn Mobile Office that supports telework for corporations.
  • Apr.
  • Raised a total of 900 million yen through third-party allocation of shares from multiple companies, including Nippon Escon Co. Ltd, and reopened Minn Karuizawa after renovation.
  • May.
  • Opened Minn Kamata, an apartment hotel facility in Tokyo’s Kamata area that allows for long-term stays.
  • Jun.
  • Initiated corporate support plans at Hotel Minn for returning expatriates and postponing overseas assignments, aiming to prevent the spread of the coronavirus and establishing new hygiene standards.
  • Jul.
  • Opened Theatel Sapporo Susukino in Hokkaido as the second store of the Theater-themed hotel brand Theatel.
  • Aug.
  • Opened Minn Ueno, featuring an appealing blend of traditional Japanese and modern aesthetics in Tokyo’s Ueno area.
  • Oct.
  • Signed a basic agreement with Matsuzuki Sangyo Co., Ltd for the development of a Next-generation hotel operation system.
  • Nov.
  • Appointed Mr. Masahiko Homma, Representative partner of Incubate Fund, as an external director and announced a collaboration with East Japan Railway Company and JR East Startup Corporation.
2019
  • Feb.
  • Entrusted with the operational management of the special district minpaku (private lodging) apartment KARIO KAMATA owned by Keio Corporation in Kamata, Ota-ku.
  • Mar.
  • Started system integration between the vacation rental and accommodation booking site “Vacation STAY”, operated by Rakuten LIFULL STAY, and suitebook. Entrusted with the operational management of the medium to long-term stay accommodation facility KARIO SASAZUKA TERRACE near Sasazuka Station, owned by Keio Real Estate.
  • Apr.
  • Opened Minn Kita-Osaka, the fourth branch of Minn your second home, in Osaka, Yodogawa-ku. Opened Minn Kita-Umeda, the fifth branch of Minn your second home, in Osaka, Fukushima-ku.
  • Jun.
  • Opened Theatel Osaka Ebisu, the second branch of Theatel brand with the concept of Theater x Hotel.
  • Aug.
  • Established SQUEEZE ASIA CO., LTD. in Cambodia to expand the cloud concierge business.
  • Oct.
  • Started system integration between the Wi-Fi connected smart lock RemoteLOCK, network-enabled electronic lock L!NKEY and suitebook.
2018
  • Feb.
  • Started providing the “Anshin Stay IoT” support service for accommodation providers in partnership with Rakuten Communications. Started supporting the operation of the accommodation facility “Zen-Oyado Nishi-Tei” in Fukuoka City, Fukuoka Prefecture.
  • Mar.
  • Started supporting the operation of the accommodation facility UMITO NAKAMA in Onna Village, Okinawa Prefecture. Started the service for filing notifications under the Home Sharing Business Act. Entered a capital and business partnership with Kennedix Inc. and raised approximately 800 million yen through a third-party allotment of shares.
  • Sep.
  • Opened Theatel Haneda, a theater x hotel concept in Tokyo, Haneda.
  • Oct.
  • Opened Minn Namba, the second branch of Minn your second home, in Osaka, Namba.
  • Dec.
  • Opened Minn Higashi-Shinsaibashi, the third branch of Minn your second home, in Osaka, Matsuyamachi.
2017
  • Feb.
  • Started supporting the operation of accommodation facilities in Biei-cho, Hokkaido.
  • Mar.
  • Office relocation for business expansion
  • Apr.
  • Launched suitebook, a cloud tool for centralized management of short-term rental properties.
  • Sep.
  • Opened Minn your second home in Juso, Osaka.
  • Oct.
  • Formed a business partnership with PORTAL Apartment & Art POINT, a mixed-use facility that provides a new way of working and living.
  • Dec.
  • Started operating a real estate automated viewing solution utilizing igloohome smart keyboxes in collaboration with Starmica and Itangi.
2016
  • Feb.
  • Entered into a business partnership with Dear Life Co., Ltd. for the development of accommodation-type condominiums.
  • May.
  • Raised approximately 420 million yen in funding from venture capital firms and individual investors.
  • July.
  • Started operating Class Beso Nishi-Karuizawa
  • Aug.
  • Formed a business partnership with Shufti, a cloud sourcing platform for housewives. Formed a business partnership with Akippa, a parking sharing service.
  • Sep.
  • Entered into a business partnership with igloohome, the official partner of Airbnb, and is the first to obtained exclusive sales rights in Japan for the smart keybox that integrates with Airbnb’s API
2015
  • Feb.
  • Launched TRIPALS, a travel information website for foreign travelers visiting Japan. Launched Minpaku, an information website for hosts of private lodging accommodations.
  • Mar.
  • Launched the dashboard (platform) for mister suite.
  • Apr.
  • Started operations and support in Kyoto, Singapore, and the Philippines.
  • Aug.
  • Started support for the urban development project HIVE TOKYO.
  • Sep.
  • Officially launched the service for corporate management software Voyage.
  • Oct.
  • Formed a business partnership with Pocket Concierge, a luxury restaurant reservation and payment service.
  • Nov.
  • Started operations and support in Osaka.
  • Dec.
  • Started support for the monthly project ART COCOON TOKYO. Started providing the Minpaku GO WiMAX 2+ Mobile Rental, a mobile Wi-Fi router rental service for hosts of private lodging accommodations. Office relocation for business expansion.
2014
  • Sep.
  • Established SQUEEZE Co., Ltd.
  • Oct.
  • Raised 100 million yen through a third-party allotment of shares from venture capital firms.
  • Nov.
  • Started mister suite, a comprehensive support service for home sharing