SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi) is pleased to announce the appointment of Tetsuhiko Anyoji as Director and Chief Financial Officer (CFO) and Kentaro Watanabe as Executive Officer and Chief Marketing Officer (CMO). These appointments are part of the company’s strategic efforts to reinforce its management structure and position the business for further expansion.

https://squeeze-inc.co.jp/company/

Strengthening the Executive Team

Since its founding, SQUEEZE Inc. has remained committed to its mission of “creating a society filled with value.”

Leveraging both technology and operational expertise, the company has innovated in the hospitality and real estate sectors—particularly through the development and deployment of its proprietary cloud-based property management system “suitebook” and nationwide rollout of smart hotels.

SQUEEZE Inc. is also pioneering new forms of hospitality in collaboration with transportation, local governments, and communities. To support this expansion and its growing impact, the addition of two leaders with strong track records in finance, marketing, and business development is expected to further accelerate its growth trajectory.

Executive Profiles

Tetsuhiko Anyoji｜Director, Chief Financial Officer (CFO)

After graduating from the University of Tokyo with a degree in Economics, Mr. Anyoji worked in the startup space across the real estate and mobile gaming industries, managing corporate functions and preparing companies for IPO. At GREE, he led M&A, investment, and IR activities as Manager of Finance and Investment. He later served as CEO of ContractS Inc. before joining SQUEEZE Inc. in September 2024. He was appointed Director and CFO in April 2025.

Comment:

The growing inbound tourism trend presents enormous opportunities for the hospitality industry, but structural challenges such as labor shortages and community disengagement are becoming increasingly serious.

At SQUEEZE Inc., we aim to uncover hidden value through the power of technology and real-world operations.

As CFO, I will work to achieve a balance between sustainability and growth while helping deliver indispensable services to stakeholders both in Japan and abroad.

Interview: https://note.squeeze-inc.co.jp/n/n6a9e8835bd82

Kentaro Watanabe｜Executive Officer, Chief Marketing Officer (CMO)

While studying at Chuo University, Mr. Watanabe joined GMO Ad Partners (now GMO Internet Group), where he became the youngest-ever board member at age 26 through a subsidiary launch. Over the next decade, he served as CEO, building multiple ad tech businesses and scaling teams to over 100 members. He joined SQUEEZE Inc. in January 2025, where he now oversees business development and marketing.

Comment:

The surge in inbound travelers has worsened the labor shortage in the hotel sector. Leveraging DX solutions such as cloud reception and smart hotel systems developed by SQUEEZE Inc. can streamline front desk and reservation tasks, enabling staff to focus on high-value services.

This leads not only to enhanced guest satisfaction, but also cost efficiency and better quality control—strengthening hotel competitiveness overall.

I look forward to using my background in digital marketing and business development to optimize pricing, customer engagement, and guest experiences through technology and AI.

Interview: https://note.squeeze-inc.co.jp/n/n712456c06f2d

Recent Business Highlights

SQUEEZE Inc. currently operates and supports over 30 hospitality properties across Japan, working to solve industry challenges and revitalize communities through technology-driven DX solutions.

◆ “ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae” opened March 2025

The company launched a new hotel directly connected to JR Kitahiroshima Station on March 28, 2025. It features Hokkaido’s first Suica Smart Lock system, allowing seamless room access via IC cards and smartphones. With special baseball-themed rooms and train-view options, the hotel is gaining recognition as a hub for tourism, sports, and community engagement.

Press release: https://prtimes.jp/main/html/rd/p/000000169.000015235.html

◆ Operation of “FAV LUX Sapporo Susukino” scheduled for July 2025

As part of its first collaboration with Kasumigaseki Capital and its subsidiary FHG, SQUEEZE Inc. will operate a new group-oriented smart hotel—“FAV LUX Sapporo Susukino”—opening July 1, 2025.

With 84 rooms and capacity for 365 guests, it features sauna suites, a large public bath, and the popular café “JUNE COFFEE.” The hotel incorporates contactless check-in and other next-generation operations.

Press release: https://prtimes.jp/main/html/rd/p/000000172.000015235.html

These initiatives demonstrate how SQUEEZE Inc. is expanding its smart hospitality model nationwide, combining technology and real-world operations to build a highly scalable, next-generation hotel operation system.

Recruitment

SQUEEZE Inc. is actively hiring across various roles to support business expansion.

If you are even slightly interested, feel free to reach out to us.

Visit our careers page or apply for a casual interview.

About SQUEEZE Inc.

Established: September 2014

Head Office: 1-52 Sakaemachi, Kitahiroshima, Hokkaido, Japan

CEO: Shinichi Tatebayashi

Website: https://squeeze-inc.co.jp/

Business:

・ Solutions for idle real estate and hospitality assets

・ Consulting for hotel development and operations

・ Development of “suitebook,” a cloud-based hotel management system

・ Smart hotel planning and remote reception services

CEO Profile – Shinichi Tatebayashi

Born in Hokkaido. Graduated from Tokai University (Political Economy).

Started his career at Goldman Sachs Singapore, later joined TripAdvisor Singapore to manage display advertising. Founded SQUEEZE Inc. in September 2014 and currently serves as CEO.

CEO Message

Toward a society filled with value

I began my journey by remotely managing a vacant house in my hometown in Hokkaido. That experience inspired me to launch SQUEEZE Inc. with a vision to create solutions that bring value to unused spaces and time.

Today, we not only operate our own hotel brands and develop technology, but also consult broadly on DX strategies for the hospitality sector. Our team in Cambodia helps connect our operations globally.

By combining technology with real-world hospitality, we aim to be a one-of-a-kind leader solving challenges in real estate utilization, workforce, and beyond.