SQUEEZE Inc. (Registered Headquarters: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi) is pleased to announce the relocation of its registered head office from Tokyo to Kitahiroshima City, Hokkaido. While maintaining core functions at its Tokyo office, the company will strengthen its collaboration across national and international offices to expand its impact and value delivery.
This relocation aligns with SQUEEZE Inc.’s vision to “become a platform that expands the potential of space and time,” reflecting a shift toward a more regionally rooted business model that drives innovation in hospitality, tourism, and urban development.
Background and Purpose of the Move
SQUEEZE Inc. is a technology-driven startup that creates new value in real estate and hospitality. Through the development of its proprietary cloud-based hotel management system “suitebook” and nationwide hotel operations, the company is revitalizing underutilized assets and reimagining tourism infrastructure.
In Hokkaido, SQUEEZE Inc. has launched multiple development and operational projects, including several in Kitahiroshima City—where urban development and tourism initiatives are rapidly evolving. By relocating its registered headquarters to Kitahiroshima, the company aims to further strengthen regional collaboration and accelerate value creation in local cities across Japan. SQUEEZE Inc. also seeks to establish its identity as a regional startup, acting as a hub that connects urban, rural, and global hospitality.
Relocation Overview
While continuing to operate from its Shibuya, Tokyo office, SQUEEZE Inc. has officially moved its registered headquarters to Hokkaido.
New Registered Office: 1-52 Sakaemachi, Kitahiroshima, Hokkaido
Tokyo Office: 4F ARCHES KAMIYAMACHO, 6-4 Kamiyamacho, Shibuya-ku, Tokyo
Message from the Mayor of Kitahiroshima City, Mr. Shozo Ueno
“We warmly welcome SQUEEZE Inc. to Kitahiroshima City. Since March 2023, the company has operated ‘tower eleven hotel’ inside ES CON FIELD HOKKAIDO and in March 2025 opened ‘ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae,’ contributing significantly to our community’s vibrancy. We look forward to SQUEEZE Inc.’s continued growth and success.”
SQUEEZE Inc.’s Track Record in Hokkaido
◆ ES CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae
Opened March 28, 2025, as part of the “Kitahiro-Hometown BASE” revitalization initiative. The hotel promotes regional interaction with a “Life Innovation Hub” concept and is the first in Hokkaido to adopt the “Suica Smart Lock.” Developed in collaboration with major partners including Nihon Escon.
Details: https://staytuned.asia/ja/brands/esconfield-hokkaido-hotel/hotels/efh
Press Release: https://squeeze-inc.co.jp/archives/2837/
◆ tower eleven hotel inside ES CON FIELD HOKKAIDO
Since March 2023, SQUEEZE Inc. has operated this stadium-view hotel and onsen. Its one-of-a-kind experience has earned strong reviews from guests.
Details: https://staytuned.asia/ja/brands/towereleven/hotels/towerelevenhotel
◆ Minn Chitose — First Minn-branded hotel in Hokkaido
Opened in December 2022, just one stop from New Chitose Airport. Located 8 minutes from JR Minami-Chitose Station, the hotel supports travelers exploring the region and serves as a base for nearby residents working on-site.
Details: https://staytuned.asia/brands/minn/hotels/minn-chitose/
Since July 2024, Minn Chitose has also been featured on the official Hokkaido Ballpark F Village website. SQUEEZE Inc.’s proprietary booking engine powers this and other hotels, supporting not just operations but also area-wide digital strategy and marketing.
Press Release: https://squeeze-inc.co.jp/archives/1524/
◆ Minn Kitahiroshima Station East
Opened in April 2025. Located within walking distance of JR Kitahiroshima Station and near F Village. Operated in partnership with Fujii Building, the 2nd and 3rd floors of “F Limited Kitahiroshima” apartments were converted into spacious guest rooms with private saunas.
Details: https://staytuned.asia/ja/brands/minn/hotels/Kitahiroshima-Station-East
Press Release: https://squeeze-inc.co.jp/archives/2954/
◆ Theatel Sapporo – Smart Capsule Hotel in Susukino
Opened in July 2020. A full-floor conversion in the iconic F45 building in Susukino, Sapporo. The facility features a shared lounge with a large screen for events, performances, and public viewings, serving as a community hub.
Details: https://staytuned.asia/ja/brands/theatel/hotels/theatel-sapporo
Article: https://note.squeeze-inc.co.jp/n/ne7f83cf28549?magazine_key=mb0151dc4e328
Message from CEO Shinichi Tatebayashi
“Toward a society filled with value”
SQUEEZE Inc. began with a personal experience—remotely managing a vacant home in Hokkaido as a vacation rental. Inspired by the potential to bring value to unused space and time, we’ve expanded our scope to hotel operations, system development, and global operations.
Relocating our registered office to Kitahiroshima is not just a procedural change. It is a return to our roots—and an investment in the future. Kitahiroshima is entering a new era of urban development, and we are proud to be part of that journey. Together with our Tokyo office, other domestic hubs, and our international team, we will continue creating unique value at the intersection of technology and real-world hospitality.
CEO Profile – Shinichi Tatebayashi
Born in Asahikawa, Hokkaido. Graduated from Tokai University (Political Economy).
Started his career at Goldman Sachs Singapore, then worked at TripAdvisor Singapore in display advertising. Founded SQUEEZE Inc. in September 2014 and currently serves as CEO.
About SQUEEZE Inc.
Founded: September 2014
Registered Headquarters: 1-52 Sakaemachi, Kitahiroshima, Hokkaido
CEO: Shinichi Tatebayashi
Website: https://squeeze-inc.co.jp/
Business Areas:
・ Solutions for underutilized real estate and accommodations
・ Hotel development and operations consulting
・ Developer of the cloud-based PMS “suitebook”
・ Smart hotel design and remote guest support services
