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Managed hotels
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JP ｜ EN
SQUEEZE Inc. will operate the “ES-CON FIELD HOKKAIDO Hotel Kitahiroshima Ekimae”, a commercial building hotel in the JR Kitahiroshima Station “Station West Exit Area Revitalization Project” in Kitahiroshima City, Hokkaido, under a management contract with ES-CON Japan Ltd. Through the operation of this hotel, we will not only provide a new lodging experience, but also contribute to the regional revitalization of the entire city of Kitahiroshima in Hokkaido.
On April 1, 2020, ES-CON Japan and SQUEEZE formed a capital and business alliance. Through ES-CON Japan’s ability to purchase properties and plan and develop profitable properties and SQUEEZE’s “cloud-based hotel management solutionsNote 1”, we aim to contribute to Japan’s tourism industry and make a social contribution to Japan.
Reference: https://squeeze-inc.co.jp/archives/251/
SQUEEZE has been providing solutions that enable cloud hotel management based on its corporate vision of “becoming a platform that expands the possibilities of space and time. SQUEEZE promotes DXNote 2 in the lodging industry by providing the “suitebook,” a lodging management system that can be flexibly linked with various systems, such as remote operations that enable hotel reception operations from overseas locations or home environments, non-personal, non-contact mobile check-in, and the latest IoT. 2 in the lodging industry.
ES-CON Japan’s corporate vision is to be a “life developer” that not only develops hardware but also develops lifestyles with the happiness of the people who live there in mind. With the real estate development business at its core, Nippon Escondido is engaged in a wide range of real estate businesses, including urban and regional redevelopment projects, hotel supply, and investment real estate development.
The hotel operation of the commercial building in front of Kita Hiroshima Station is the first project in the business alliance between the two companies, and will use SQUEEZE’s operational know-how to provide a smart lifestyle hotel that will be loved by the community.
Aiming to create a next-generation hotel that will become a “Life Innovation Hub”
The hotel is positioned as part of the first project of “Kitahiro Hometown BASE,” the overall concept of the revitalization project for the area around the west exit of the station. The concept of the hotel itself is “Life Innovation Hub,” and it aims to be a place of interaction where many people can use and spend time as a new gateway to Kita Hiroshima Station, welcoming not only local residents but also a diverse range of human resources. (Scheduled to open in March 2025)
From the viewpoint of increasing the value of the current park in front of the station, we will also create a park inside the hotel, and will make every effort to ensure that the relaxation space that has been provided by the west exit park in front of the station will be carried on into the future.
In addition, we intend to create a next-generation hotel that will serve as a hub for the local community through the following initiatives.
(*The following is an example of a proposed initiative under consideration.)
・Contactless smart check-in system
・Guest guidance using an online concierge
・Cashless payment and paperless operation by linking with accommodation management system
In March 2023, SQUEEZE began operating the “tower eleven hotel” hotel and the “tower eleven onsen & sauna” hot spring bath facility at ES CON FIELD HOKKAIDO, a new stadium in the HOKKAIDO BALLPALK F VILLAGE. The hotel is located overlooking the field and is the only one of its kind in the area. Since its opening, the hotel has been well received by many guests for its location overlooking the field and unique lodging experience.
In operating the ESCON Field HOKKAIDO Hotel Kitahiroshima Ekimae, we will strengthen cooperation with the tower eleven hotel and the ballpark as a whole, and aim to play a role as a “life innovation hub” that can be used by more people, both inside and outside of Hokkaido.
Comment
＜From Mr. Takatoshi Ito, President and Representative Director of ES-CON Japan Ltd.＞
After acquiring the naming rights to “ES CON FIELD HOKKAIDO” in 2020, we have been actively developing our business in Hokkaido with the opening of our Hokkaido branch. This complex will open in March 2025 as the first project of the “Station West Exit Area Revitalization Project,” a joint project with Kitahiroshima City. We have decided to outsource the hotel management of this project to SQUEEZE, which has a proven track record in the operation of “tower eleven hotel” and a high level of market recognition. We will pursue smarter operation by introducing the latest check-in system and online concierge, and aim to improve customer convenience. Furthermore, through this business, we will create a new tourist base in Hokkaido and contribute to the creation of a more prosperous city of Kitahiroshima by making it available to people all over Japan.
＜From Shinichi Tatebayashi, CEO and Representative Director of SQUEEZE Inc.>
Since our founding, our vision has been “to be a platform that expands the possibilities of space and time,” and we have aimed to optimize the use of space and increase the value of time for people working there and for guests visiting. We are honored to be a part of this urban development project in collaboration with ES CON Japan. Through the operation of the tower eleven hotel, an accommodation facility within ES CON FIELD HOKKAIDO, I have seen the bustle of people in Kitahiroshima City, and I will devote myself to further enlivening the entire area in the future. In addition, as someone who was born and raised in Hokkaido, I strongly hope to convey the splendor of the area and contribute to the revitalization of the local community.
Facility Name ： ES-CON Field HOKKAIDO Hotel Kitahiroshima Ekimae
Location : 1-52 Sakae-cho, Kitahiroshima-shi, Hokkaido
Number of guest rooms ：158 rooms
Scheduled opening date : March 2025
Owner ： ES-CON JAPAN Ltd.
Operator ： SQUEEZE Inc.
About ES-CON JAPAN Ltd.
Establishment: April 1995
Head Office: Okura Prestige Tower 20F, 2-10-4 Toranomon, Minato-ku, Tokyo
Representative: Takatoshi Ito, President and Representative Director
URL: https://www.es-conjapan.co.jp/
Business activities: Residential property sales, real estate development, real estate leasing, asset management, and other businesses
About SQUEEZE Inc.
Established: September 2014
Head office: 4F ARCHES KAMIYAMACHO, 6-4 Kamiyama-cho, Shibuya-ku, Tokyo, Japan
Representative: Shinichi Tatebayashi, CEO
URL: https:/squeeze-inc.co.jp/
Business activities: Providing solutions for idle real estate and lodging facilities, consulting on opening and operating lodging facilities, developing and selling “suitebook,” a cloud-based lodging management system for lodging businesses, planning and operating smart hotels, and providing remote customer service and other services
Note 1: Cloud-based hotel management solutions are services that enable accommodation facilities to lower their break-even point and significantly improve their GOP (gross operating profit) by reducing heavy fixed costs, which are a major issue in the accommodation industry, to variable costs, by breaking down (unbundling) the operational know-how of accommodation facilities into individual functions and providing them to accommodation facilities by utilizing ICT and cloud workers, thereby reducing labor requirements. This service makes it possible to operate lodging facilities with the expectation of a significant improvement in GOP (gross operating profit). The service’s strength lies in its ability to optimize the operation and management of multiple lodging facilities from a single location by utilizing ICT to enable non-personal check-in and check-out operations and our online concierge to provide multilingual guest services and reservation support.
Note 2: DX refers to the concept of transforming people’s lives for the better through the penetration of advanced IT technologies.
For inquiries regarding this matter, please contact
SQUEEZE Inc. Public Relations (Nozaki)
Email: pr@squeeze-inc.co.jp
