news

2024/11/25 ｜ Press release

We have successfully transformed a hostel into a smart hotel and newly opened “Minn Asakusa Kuramae Station” and “Minn Asakusa Kuramae North”, expanding our portfolio to a total of 32 properties nationwide

～Equipped with a kitchen, washing machine, and high-speed Wi-Fi, the property caters to a wide range of stays, from short-term visits for tourism or business to extended stays. It serves as a new hub in the revitalized Asakusa area～

SQUEEZE Inc. (Headquarters: Shibuya, Tokyo; CEO: Shinichi Tatebayashi, hereinafter referred to as “the Company”) is pleased to announce the opening of “Minn Asakusa Kuramae Station” (opened on November 23) and “Minn Asakusa Kuramae North” (opening on December 1). These two properties, originally operated as hostels, have been transformed into apartment-style smart hotels through a conversionproject.

Located near Asakusa and the Sumida River, these properties bring new vitality to the Kuramae area, known for its old-town atmosphere. They aim to meet the needs of both domestic and international tourists, as well as long-term stay guests, while also contributing to the revitalization of the local community.

[Details & Reservations]

Minn Asakusa Kuramae Station:https://staytuned.asia/ja/brands/minn/hotels/minn-kuramaestation
Minn Asakusa Kuramae North:https://staytuned.asia/ja/brands/minn/hotels/minn-kuramaenorth

(*) This is a construction method where a building is transformed into a new purpose without demolition or rebuilding. By preserving and reusing the structural components and other usable parts of the existing building, this approach is gaining attention as an environmentally conscious form of construction.

■ Background: Creating New Value for the Community through Hostel Revitalization

This project involves the transformation of a facility that was originally operated as a hostel in the Asakusa area, which faced operational challenges, into a hotel by rediscovering its魅力. Leveraging our expertise in hospitality operations and technology, we offer a smart yet comfortable new stay experience. This conversion is an environmentally conscious and sustainable initiative, while also serving as an example of flexible adaptation to changing accommodation needs.

■ About “Minn – your second home”

“Minn” is a hotel brand that combines the word “Minn” (meaning “everyone” in Japanese, representing groups or families) with “inn” (referring to a place to stay). The concept is “a place where everyone—family, friends, and loved ones—can stay together.” With rooms of 25㎡ or more, each equipped with a kitchen, we provide a comfortable space that feels just like home. The possibilities are endless for enjoyment, whether you’re here for sightseeing, long-term business stays, home parties, or girls’ nights out.During your stay, a cloud reception service oversees the facility 24/7, offering remote support for your journey. By completing check-in registration via your smartphone in advance, you can enjoy a seamless and speedy check-in process upon arrival, without any hassle. The keyless entry system ensures you can enjoy a stress-free stay throughout your visit. With the use of technology, we offer a next-generation hotel experience that allows you to fully embrace your personal “Minn life.”

[Introduction to “Minn” page:https://staytuned.asia/brands/minn/]

■ About the Two Newly Opened Properties

<Minn Asakusa Kuramae Station>
Located in an excellent location just a minute’s walk from the Toei Oedo Line Kuramae Station A7 exit, “Minn Asakusa Kuramae Station” offers convenient access to popular tourist destinations such as Asakusa and Tokyo Skytree. The property blends modern design with the unique downtown atmosphere of the Kuramae area, creating a space that offers both comfort and character.The 16 rooms are fully equipped with amenities such as kitchens, washing machines, and high-speed Wi-Fi to support a comfortable stay, whether for short or long stays, for tourism or business. Additionally, rooms with spacious living areas are ideal for group or family trips, designed to provide private space while still allowing guests to enjoy shared moments together. The surrounding area is lined with stylish cafes and shops, making it a new cultural hotspot in the neighborhood.

[Facility Page:https://staytuned.asia/ja/brands/minn/hotels/minn-kuramaestation]

<Minn Asakusa Kuramae North>
“Minn Asakusa Kuramae North” is a hotel located in a quiet environment along the Sumida River, while also offering the convenience of being a tourist hub for Asakusa and the Kuramae area. The 14 rooms feature spacious layouts, ideal for group or family use, and are equipped with modern amenities such as kitchens, washing machines, and high-speed Wi-Fi to meet the needs of today’s travelers. While emphasizing privacy, the design is suitable for group stays and can be used for a variety of purposes. Additionally, the interior incorporates unique Kuramae art and design elements, creating a space that allows guests to experience the local culture upon arrival. The hotel aims to become a place where residents and tourists come together, fostering the creation of a new community.

[Facility Page:https://staytuned.asia/ja/brands/minn/hotels/minn-kuramaenorth]

■ Facility Overview

SQUEEZE Cloud Management Solutions

SQUEEZE employs a proprietary cloud-based management system that supports fully paperless hotel operations, leveraging technologies such as smart locks for seamless operations. Additionally, as a Cloud Receptionist, our online concierge team operates from a base in Cambodia or remotely, supporting guests during their stays. We are committed to bridging gaps across people and countries by creating a global network that enables work from anywhere, at any time, and are dedicated to realizing a truly connected world.

■ About SQUEEZE Inc.　

Establishment: September 2014
Head Office: ARCHES KAMIYAMACHO 4F, 6-4 Kamiyama-cho, Shibuya-ku, Tokyo
Representative: Shinichi Tatebayashi, CEO
URL: https://squeeze-inc.co.jp

Business Description: SQUEEZE provides solutions for unused real estate and lodging facilities, offering consulting on hotel openings and operations. The company also develops and sells “suitebook,” a cloud-based management system for lodging businesses, plans and operates smart hotels, and offers remote customer support services.

■ Profile of CEO Shinichi Tatebayashi

Shinichi Tatebayashi, born in Hokkaido, graduated from the Faculty of Political Science and Economics at Tokai University. After graduation, he worked at Goldman Sachs Securities in the Singapore branch. Later, he joined TripAdvisor Inc. in Singapore, where he was responsible for display advertising operations. In September 2014, he founded SQUEEZE Co., Ltd. and assumed the role of CEO.

■Message from the CEO

～To Realize a “Society Filled with Value～

The inspiration for founding SQUEEZE came from my personal experience of remotely managing a vacation rental in an empty house in Hokkaido, where I was born and raised. I wanted to create solutions that could fill empty spaces and time with value. Today, SQUEEZE is not only engaged in hotel operations, system development, and providing consulting services for the digital transformation (DX) of the hospitality industry, but also expanding our reach globally by connecting hotel operations from Cambodia. By leveraging our strength in combining “technology and reality,” we aim to become a unique leading company that can offer multifaceted support in areas such as real estate utilization and talent acquisition, addressing the various challenges of our industry.