SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; Securities Code: 558A), a company driving AX (AI Transformation: the transformation of hotel operations through AI) in the hospitality and tourism industry, announces the implementation of a new Pricing Optimization (Revenue Management) function within its next-generation operations platform, “suitebook.”
This new functionality enables end-to-end management of daily room pricing adjustments and booking analysis—tasks that have traditionally relied on the experience and intuition of skilled revenue managers. As a result, hotels can simultaneously improve revenue performance and operational efficiency.
■ Background | The Challenges and Limitations of Manual Pricing Decisions
As hotel demand fluctuates significantly due to factors such as the rapid increase in inbound travel, determining the optimal daily room rate has become a critical management issue. However, many pricing-related tasks—including data collection, analysis, and rate updates—still depend heavily on individual staff judgment.
In addition, the hospitality industry often relies on fragmented systems, where analytical tools and pricing execution platforms operate separately. This structural disconnect frequently results in missed revenue opportunities, such as delayed price increases despite strong booking demand.
■ Three Key Highlights of This Release
① Practical AI Developed from Real Hotel Operations
Rather than relying solely on theoretical models or historical statistics, this functionality has been developed based on real-world hotel operations and on-the-ground decision-making. It enables pricing strategies that generate tangible revenue results in actual operating environments.
② Eliminating Fragmentation: From Analysis to Price Changes in One Screen
The platform integrates booking analysis and rate modification processes that previously required multiple tools. Demand fluctuations can be identified and reflected in pricing immediately from a single interface.
③ Addressing Labor Shortages: Let AI Handle Operations, Let People Deliver Hospitality
The system automates complex daily calculations and administrative tasks. Hotel staff can focus on uniquely human responsibilities, such as guest engagement and the creation of new hospitality experiences.
■ New Functionality | Designed for Visibility and Repeatability
The new functionality introduced in suitebook incorporates three approaches that enable even non-specialist staff to make intuitive revenue-maximizing decisions.
– Visualization of Booking Trends (Heat Map Display)
Booking performance by date and room type is displayed through intuitive color-coded visualizations. Event information is automatically integrated into the calendar, enabling proactive pricing decisions ahead of demand fluctuations.
■ Three Key Highlights of This Release
① Practical AI Developed from Real Hotel Operations
Rather than relying solely on theoretical models or historical statistics, this functionality has been developed based on real-world hotel operations and on-the-ground decision-making. It enables pricing strategies that generate tangible revenue results in actual operating environments.
② Eliminating Fragmentation: From Analysis to Price Changes in One Screen
The platform integrates booking analysis and rate modification processes that previously required multiple tools. Demand fluctuations can be identified and reflected in pricing immediately from a single interface.
③ Addressing Labor Shortages: Let AI Handle Operations, Let People Deliver Hospitality
The system automates complex daily calculations and administrative tasks. Hotel staff can focus on uniquely human responsibilities, such as guest engagement and the creation of new hospitality experiences.
■ New Functionality | Designed for Visibility and Repeatability
The new functionality introduced in suitebook incorporates three approaches that enable even non-specialist staff to make intuitive revenue-maximizing decisions.
– Visualization of Booking Trends (Heat Map Display)
Booking performance by date and room type is displayed through intuitive color-coded visualizations. Event information is automatically integrated into the calendar, enabling proactive pricing decisions ahead of demand fluctuations.
– Comparing Past, Present, and Future Data on a Single Screen
Critical indicators—including previous-year performance, current booking pace, future forecasts, and target metrics—are consolidated into a single dashboard. This enables more informed and evidence-based pricing decisions.
– Notifications of Recommended Actions Based on Data
The system automatically detects changes such as rapid booking increases and displays alerts on the dashboard. This enables data-driven operations that are standardized across the organization rather than dependent on individual experience levels.
■ Four Key Benefits for Hotel Owners and Management Companies
By implementing the new functionality within “suitebook,” hotel owners and management companies can realize the following benefits:
① Maximization of Overall Hotel Profitability (GOP)
Rather than focusing solely on occupancy rates or top-line revenue, the system optimizes pricing to maximize GOP (Gross Operating Profit), a key indicator of a hotel’s true earning power. By incorporating local events and historical demand trends, it enhances the core profitability that underpins hotel operations.
② More Sophisticated and Standardized Pricing Through Real-Time Budget vs. Actual Management
Instead of relying on intuition and experience, pricing decisions can be made by comparing real-time progress against budgets and actual performance on a single screen. This enables proactive adjustments toward performance targets and facilitates organization-wide alignment on pricing strategy.
③ Significant Reduction in Daily Operational Workload
The need to collect data from multiple systems and perform manual calculations is eliminated. Because analysis and pricing adjustments can be completed from a single interface, routine operational tasks are substantially reduced.
④ Elimination of Dependency on Specialized Expertise
Even without extensive revenue management knowledge or years of experience, the system provides recommended actions based on data. This enables anyone to make high-quality decisions aligned with market conditions.
As a result, hotels can improve profitability consistently without facing challenges related to hiring or training specialized revenue management personnel.
■ Future Outlook | Toward Automated Decision-Making Through AI Agents
SQUEEZE aims to go beyond providing management systems by leveraging advanced AI technologies, including AI agents built on MCP* and related frameworks. In the future, the Company seeks to achieve fully automated pricing decisions and autonomous data integration.
■ Hotel AX Platform Provided by SQUEEZE
SQUEEZE’s AX Platform is designed to integrate and centrally manage every aspect of hotel operations within a single platform, enabling operational transformation and management innovation.
Centered on its proprietary cloud-based hotel operating system “suitebook,” the platform includes a broad range of products such as mobile check-in and KIOSK terminals. By consolidating reservations, guest management, housekeeping, revenue management, and accounting into one system, it improves operational efficiency and enables data-driven management decisions.
At the same time, it creates an environment where staff can focus on delivering genuine hospitality, ultimately maximizing the quality of the guest experience.
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Listing: TSE Growth Market (Securities Code: 558A)
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business Description:
Provision of the AX (AI Transformation) platform centered on the next-generation operations platform “suitebook”; development and provision of AI-powered operational platforms for the hospitality industry; hotel planning and operations; and operational support services through BPO.
URL: https://squeeze-inc.co.jp/
