SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; Securities Code: 558A), a company driving AX (AI Transformation) in the hotel and tourism industry, will open “FAV LUX Asahikawa” in February 2027 in collaboration with Kasumigaseki Capital Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President & CEO: Kojiro Kawamoto) and its consolidated subsidiary FHG HOTELS (fav hospitality group Inc.; Representative Director: Hidekazu Ogata; hereinafter “FHG”). Reservations for the property opened on August 12, 2026.
Following “FAV LUX Sapporo Susukino,” which opened in July 2025, this property marks the second hotel operations collaboration between SQUEEZE and Kasumigaseki Capital. In addition to operating the hotel, SQUEEZE will provide an operating framework powered by its proprietary AX platform “suitebook,” further advancing a collaborative business model that combines hotel operations with technology.
■ Advancing Hotel Operations and AX Collaboration with Kasumigaseki Capital
Following “FAV LUX Sapporo Susukino,” which opened in July 2025, SQUEEZE will further advance its hotel operations partnership with Kasumigaseki Capital by operating “FAV LUX Asahikawa.”
In addition, SQUEEZE’s AX platform “suitebook” has been implemented across all hotels operated by the Kasumigaseki Capital Group, covering multiple brands, 22 properties, and 2,058 rooms as of August 12, 2026. By combining hotel operations with the AX platform, SQUEEZE provides integrated support spanning pre-opening preparations, day-to-day operations, revenue management, and accounting, advancing a collaborative model that integrates hotel operations with technology.
“FAV LUX Asahikawa” will further develop this collaborative model combining hotel operations with the AX platform, taking the partnership between the two companies to the next stage.
Reference Press Release: https://squeeze-inc.co.jp/archives/3225/
Reference Press Release: https://squeeze-inc.co.jp/archives/3959/
■ About FAV LUX Asahikawa
“FAV LUX Asahikawa” is located in Asahikawa, the gateway to the Daisetsuzan mountain range, and serves as a convenient base for exploring the Biei and Furano areas as well as northern Hokkaido. Designed for travelers seeking to enjoy Hokkaido’s distinctive nature and activities throughout the four seasons, the hotel provides a comfortable stay environment for groups and families.
Exterior Rendering
The property features 64 guest rooms across seven room types, each offering 36㎡ or more of spacious accommodation. The room lineup is centered on configurations accommodating up to six guests, catering to a wide range of needs from family and group travel to extended stays.
Room Type Details: https://fav-hotels.com/hotels/lux/asahikawa/
Guest Room Rendering
The top floor will feature a rooftop sauna and “Totono-i Terrace.” In addition to a hybrid sauna combining Finnish and Moris-style sauna experiences, guests can enjoy outdoor air bathing unique to Hokkaido, providing a retreat experience designed to help guests unwind after a day of activities.
Rendering
■ [Plan] Opening Commemorative Plan | 30% Off for a Limited Time
To celebrate the opening, a special promotional plan with exclusive benefits will be available for a limited sales period from August 12, 2026 to April 30, 2027.
・Benefit: 30% discount on accommodation rates
・Sales Period: August 12, 2026 – April 30, 2027
・Reservations & Details: https://fav-hotels.com/hotels/lux/asahikawa/
■ Property Overview
Property Name: FAV LUX Asahikawa
Scheduled Opening: February 2027
Address: 244-5 and 247-6, 2-jo-dori 7-chome, Asahikawa, Hokkaido 070-0032, Japan
Access: Approximately 7 minutes on foot from JR Asahikawa Station / Approximately 30 minutes by car from Asahikawa Airport / Approximately 3 minutes on foot from Kaimono Koen Street
Number of Rooms: 64
Official Website: https://fav-hotels.com/hotels/lux/asahikawa/
■ About FHG HOTELS (fav hospitality group Inc.)
FHG HOTELS (fav hospitality group Inc.) is a hospitality innovation company that aims to seamlessly connect creativity, technology, and finance to create new forms of “play” and “hospitality” suited to the times.
The group operates 22 properties nationwide, including “fav,” a hotel brand designed for group stays; its upper-tier brand “FAV LUX”; “seven x seven,” a high-end hotel brand redefining modern luxury; its sister brand “edit x seven”; and the culture business hotel “BASE LAYER HOTEL.” The group plans to open approximately 30 additional properties by the end of 2028.
FHG HOTELS is also actively developing new hotel content through collaborations with companies across different industries and enhancing hotel experiences through the use of DX and AI.
WEB: https://favhospitalitygroup.com/
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Listing: TSE Growth Market (Securities Code: 558A)
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business Description: Provision of the AX platform centered on the next-generation operations platform “suitebook”; development and provision of AI-powered operational platforms for the hospitality industry; hotel planning and operations; and operational support services through BPO
URL: https://squeeze-inc.co.jp/
