SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; Securities Code: 558A), a company driving AX (AI Transformation) in the hotel and tourism industry, announces that its Board of Directors resolved at a meeting held on August 13, 2026, to enter into a comprehensive business alliance agreement with RS Investment Management Inc. (Head Office: Minato-ku, Tokyo; Representative Director: Kaname Wakabayashi) regarding the acquisition and operation of accommodation properties.
The two companies have previously collaborated on accommodation properties involving RS Investment Management, with SQUEEZE serving as the hotel operator. Building on their track record of collaboration and the relationship of trust established through these projects, the companies have decided to enter into this business alliance agreement to leverage RS Investment Management’s real estate investment arrangement and asset management capabilities together with SQUEEZE’s technology-driven hotel operating capabilities, thereby increasing the speed and certainty of jointly developing and operating next-generation accommodation properties.
■ Integration of Development, Transactions, and Operations Under the Business Alliance
This business alliance is based on a robust business model that integrates three key functions: “development,” undertaken by real estate developers; “real estate arrangement,” undertaken by RS Investment Management; and “operations,” undertaken by SQUEEZE using its proprietary AX platform “suitebook.” Together, these functions create an integrated framework spanning development, transactions, and operations.
Going forward, the two companies will leverage RS Investment Management’s arrangement capabilities to collaborate from the financing stage onward in the planning, development, and operation of accommodation properties, primarily in major cities. From a medium- to long-term perspective, they will establish a joint development and operating framework spanning multiple properties.
In addition, the companies will combine RS Investment Management’s expertise in real estate investment arrangement (“Real”) with SQUEEZE’s technology-based hospitality operations platform (“Tech”) to establish this development and operating approach as a standard model for next-generation hotels and expand it to other projects and regions.
■ Track Record of Collaboration
Prior to entering into this agreement, the two companies had already collaborated on hotel investments led by RS Investment Management, with SQUEEZE participating as the operating partner for the following properties. This business alliance further strengthens this proven collaboration model by establishing it within a formal contractual framework.
Minn Nihonbashi Suitengumae (Opened July 2025)
A revitalization project that converted a relatively new existing office building into an apartment hotel. Located in Nihonbashi, where history and modernity intersect, the property features guest rooms accommodating up to eight guests and, since opening, has achieved room rates and occupancy levels significantly exceeding the initial plan.
Minn Kawaramachi Gojo Riverside (Opened December 2025)
A newly developed hotel project. The room configuration was incorporated from the planning stage based on the characteristics of the location and SQUEEZE’s hotel opening expertise, enabling the property to achieve stable operations at an early stage even as a newly built project.
■ Future Outlook
SQUEEZE will further strengthen the collaboration between RS Investment Management’s arrangement capabilities and its own technology-driven hotel operating capabilities, with the goal of developing and operating 20 next-generation accommodation properties in major cities across Japan over the next several years.
In addition, by expanding this model—which separates the functions of real estate “arrangement” and “operations”—to other partner companies, SQUEEZE aims to advance an industry-wide asset-light strategy.
■ About RS Investment Management Inc.
Company Name: RS Investment Management Inc.
Address: 6F Roppongi Hills Crosspoint, 6-3-1 Roppongi, Minato-ku, Tokyo, Japan
Established: July 2019
Capital: JPY 50 million
Representative Director: Kaname Wakabayashi
Business Description: Real estate business arrangement
URL: https://rsim.co.jp/
RS Investment Management is involved in 23 apartment hotel-related projects across major cities including Tokyo, Osaka, and Kyoto, comprising a total of 641 guest rooms, of which five properties have already opened as of the end of July 2026. The company is also one of the core operating companies of RS Holdings Inc., a holding company engaged in renewable energy and real estate investment management.
■ SQUEEZE Inc. was listed on the Tokyo Stock Exchange Growth Market on April 22, 2026
URL: https://prtimes.jp/main/html/rd/p/000000223.000015235.html
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Listing: TSE Growth Market (Securities Code: 558A)
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business Description: Provision of the AX (AI Transformation) platform centered on the next-generation operations platform “suitebook”; AI-powered support for revenue maximization and operational efficiency; hotel planning and operations; and operational support services through BPO
URL: https://squeeze-inc.co.jp/
