SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; Securities Code: 558A), a company driving AX (AI Transformation) in the hotel and tourism industry, announces that it will air a television commercial during TV Hokkaido Broadcasting Co., Ltd. (“TVh”) broadcasts of Hokkaido Nippon-Ham Fighters official games from Tuesday, August 18 through Thursday, August 20, 2026.
This marks SQUEEZE’s first-ever television commercial.
In addition, with the cooperation of Fighters Sports & Entertainment Co., Ltd. (“FSE”), which operates Hokkaido Ballpark F Village and ES CON FIELD HOKKAIDO, and TVh, SQUEEZE will simultaneously launch the interactive “Keyword Giveaway Challenge,” in which both television viewers and stadium visitors can participate.
■ Growing Together with the Community as a Hokkaido-Based Listed Company
Since its founding in 2014, SQUEEZE has worked to address challenges in the hotel and tourism industry through its “AX Platform,” which combines AI and technology with operational expertise. In April 2026, the Company was listed on the Tokyo Stock Exchange Growth Market and continues to operate as a listed company headquartered in Kitahiroshima, Hokkaido.
Hokkaido Ballpark F Village is located in Kitahiroshima, where SQUEEZE is headquartered, and has become a new destination in Hokkaido attracting visitors from both within and outside the prefecture. SQUEEZE operates hotel and bathing facilities within F Village and the surrounding area and has continued to undertake initiatives aimed at enhancing the appeal of the region.
Through this initiative, SQUEEZE aims to provide an opportunity for more people across Hokkaido to learn about the Company’s involvement with and commitment to the local community.
■ TV Commercial Broadcast Overview
Broadcaster: TV Hokkaido Broadcasting Co., Ltd. (TVh)
Broadcast Dates: August 18 (Tue), 19 (Wed), and 20 (Thu), 2026
Program: Terrestrial Broadcasts of Hokkaido Nippon-Ham Fighters Official Games
Broadcast Area: All of Hokkaido
■ Interactive “Keyword Giveaway Challenge” for Viewers and Stadium Visitors
During the TV commercial campaign period, an interactive campaign will be held during TVh’s official game broadcasts and at ES CON FIELD HOKKAIDO, allowing both viewers and stadium visitors to participate. Participants who enter the “keyword” announced during the broadcasts and inside the stadium will be entered into a drawing to win prizes, including vouchers for facilities operated by SQUEEZE. Please refer to announcements during the broadcasts and inside the stadium for further details.
■ SQUEEZE’s Initiatives at Hokkaido Ballpark F Village
SQUEEZE operates “tower eleven hotel” and “tower eleven hotel onsen & sauna” within Hokkaido Ballpark F Village. As hotel and bathing facilities that can be enjoyed together with attending baseball games, these facilities provide additional stay options for visitors to F Village. SQUEEZE will continue to deepen its collaboration with F Village and communities throughout Hokkaido while working to enhance the value of hospitality and tourism experiences.
URL: https://staytuned.asia/ja/brands/towereleven/hotels/tower11_hotel
■ SQUEEZE Inc. was listed on the Tokyo Stock Exchange Growth Market on April 22, 2026
URL: https://prtimes.jp/main/html/rd/p/000000223.000015235.html
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Listing: TSE Growth Market (Securities Code: 558A)
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business Description: Provision of the AX (AI Transformation) platform centered on the next-generation operations platform “suitebook”; AI-powered support for revenue maximization and operational efficiency; hotel planning and operations; and operational support services through BPO
URL: https://squeeze-inc.co.jp/
