news
SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; Securities Code: 558A; hereinafter “SQUEEZE”), a company driving AX (AI Transformation) in the hotel and tourism industry, announces that it will open the apartment hotel “Minn Shinagawa East” in Shinagawa-ku, Tokyo, in November 2026 as a joint project with Daiichi Realtor Co., Ltd. (hereinafter “Daiichi Realtor”), with which SQUEEZE has entered into a comprehensive business alliance. Reservations for the property are now open.
The property is based on SQUEEZE’s high-profitability “Full Support” business model, under which SQUEEZE works with Daiichi Realtor from the land acquisition stage and provides end-to-end support spanning planning, system implementation, and hotel operations. As SQUEEZE’s first property in Shinagawa Ward, the project represents a concrete embodiment of the strong partnership between the two companies through their comprehensive business alliance and capital participation.
■ Strengthening Collaboration with Daiichi Realtor and Advancing Joint Projects
SQUEEZE and Daiichi Realtor have built a strong partnership through a comprehensive business alliance and capital participation, with the aim of expanding their medium- to long-term pipeline and maximizing the value of hotel assets.
“Minn Shinagawa East” represents a major example of this joint development approach, combining Daiichi Realtor’s strong real estate development capabilities with SQUEEZE’s expertise in planning, AX platforms, and hotel operations. The two companies have worked closely together from the early stages of development, designing the property around a highly efficient and profitable operating model powered by SQUEEZE’s core platform, “suitebook.”
Going forward, the two companies will continue to advance their collaboration centered on the “Full Support” model, under which SQUEEZE provides integrated planning, operations, and system solutions for Daiichi Realtor’s development projects, while steadily building and developing a pipeline that will drive medium- to long-term business growth.
■ Establishing a Large-Scale Property in a Prime Location Near Haneda Airport and the Shinkansen
“Minn Shinagawa East” marks SQUEEZE’s first hotel development in Shinagawa Ward.
The Shinagawa-Tennozu area, where the property is located, is a prime location offering exceptional transportation convenience as one of Japan’s key gateways connecting domestic and international travelers, with direct access to Haneda Airport in approximately 20 minutes and close proximity to Shinagawa Station, served by the Tokaido Shinkansen. With large-scale developments such as “TAKANAWA GATEWAY CITY” and the planned Linear Chuo Shinkansen, the area is expected to further develop its urban functions as an international exchange hub.
■ Guest Room Features at “Minn Shinagawa East”
“Minn Shinagawa East” is an apartment hotel offering four room types with a maximum guest capacity of 200.
Guest rooms range from 46㎡ to 49㎡, with all room types accommodating up to eight guests per room. The room configurations are designed for group travel to Tokyo, including families and groups of friends.
Superior 5-Bed A – Rendering
The “Superior 5-Bed A/B,” measuring up to 49㎡, accommodates up to eight guests with a combination of two double beds and sofa beds.
The property also offers the 46㎡–47㎡ “Superior One-Bedroom Suite 5-Bed A/B,” featuring a separate bedroom and providing a comfortable space that allows multiple guests to enjoy their stay according to their individual preferences.
Superior One-Bedroom Suite 5-Bed A – Rendering
■ Property Overview
Property Name: Minn Shinagawa East
Address: 1-26-5 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-0002, Japan
Access:
・Approximately 8 minutes on foot from Tennozu Isle Station on the Tokyo Monorail / Rinkai Line
・From Haneda Airport: Approximately 20 minutes by train (via Tennozu Isle Station on the Tokyo Monorail)
・From Narita Airport: Approximately 1 hour and 10 minutes by train (via Shinagawa Station / Kita-Shinagawa Station on the Keisei Narita Sky Access Line / Keikyu Main Line)
・From Tokyo Station: Approximately 20 minutes by car (via the Shuto Expressway Inner Circular Route)
Number of Rooms: 25
Maximum Guest Capacity: 200
Scheduled Opening: Late November 2026
Developer: Daiichi Realtor Co., Ltd.
Official Website: https://staytuned.asia/ja/brands/minn/hotels/minn-shinagawaeast
■ About “Minn – your second home”
“Minn” is a hotel brand whose name combines “minna” (meaning “everyone”) and “inn,” built around the concept of “staying together.” Centered on guest rooms of 25㎡ or larger equipped with kitchens, Minn provides spaces designed for a “live like a local” stay experience. Through a 24-hour cloud-based reception and keyless operations, the brand delivers a seamless hospitality experience from arrival to departure.
Minn Brand Page: https://staytuned.asia/ja/brands/minn
■ SQUEEZE Inc. was listed on the Tokyo Stock Exchange Growth Market on April 22, 2026
URL: https://prtimes.jp/main/html/rd/p/000000223.000015235.html
■ About Daiichi Realtor Co., Ltd.
Founded in 1994, Daiichi Realtor is a real estate developer engaged in businesses ranging from condominium and hotel development to property sales to institutional investors. Since 2016, the company has developed 34 hotels with more than 100 guest rooms each. Following the revision of Japan’s Private Lodging Business Act in 2018, the company has focused on the development of apartment hotels. With net sales of JPY 101.0 billion for the fiscal year ended June 2026, Daiichi Realtor has established one of the largest business scales among Japan’s unlisted mid-sized developers.
Company Name: Daiichi Realtor Co., Ltd.
Head Office: 25F Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo, Japan
Founded: August 1994
Representative Director: Takashi Narata
Business Description: Condominium development; hotel development; real estate investment consulting; real estate sales to institutional investors; and investments in hotel operating companies
URL: https://www.d1rc.com/
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Listing: TSE Growth Market (Securities Code: 558A)
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business Description: Provision of the AX platform centered on the next-generation operations platform “suitebook”; development and provision of AI-powered operational platforms for the hospitality industry; hotel planning and operations; and operational support services through BPO
URL: https://squeeze-inc.co.jp/
