(Left: Minn Oku-Asakusa Exterior / Right: Smart Check-In Solution Provided by SQUEEZE)
SQUEEZE Inc. (Head Office: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; Securities Code: 558A), a company driving AX (AI Transformation: AI-powered transformation of hotel operations) in the hotel and tourism industry, opened the apartment hotel “Minn Oku-Asakusa” in Asakusa, Taito-ku, Tokyo on May 29, 2026.
Located in the Oku-Asakusa area, slightly removed from the bustling center of Asakusa, “Minn Oku-Asakusa” offers a stay experience that combines sightseeing and comfort, including a location just four minutes on foot from Senso-ji Temple and guest rooms with views of Tokyo Skytree. The property offers four room types accommodating up to nine guests, supporting group stays, family travel, and mid- to long-term stays.
This property is a conversion project in which a building originally developed for residential leasing has been transformed into an apartment hotel. The project has been redeveloped into a stay environment that addresses diverse accommodation needs, particularly growing inbound demand from groups and families. By improving occupancy efficiency and operational efficiency, the project aims to establish a new hotel operating model that achieves both enhanced real estate value and improved hospitality experiences.
Reference Press Release:
https://squeeze-inc.co.jp/archives/4213/
■ About Minn Oku-Asakusa
Oku-Asakusa, where the property is located, is a traditional downtown district dotted with historic temples and shrines, including Senso-ji Temple. The atmosphere of the hanamachi culture that has continued since the Edo period still remains today, creating a charming townscape where geiko can occasionally be seen. The area is also known as the stage for the “Sanja Matsuri” held every May, and its alleys lined with long-established restaurants and cafés offer a calm atmosphere distinct from the bustling Nakamise Street.
The property is conveniently located a 7-minute walk from Tsukuba Express “Asakusa Station” and a 10-minute walk from Tobu Skytree Line “Asakusa Station,” with major tourist destinations including Senso-ji Temple (4-minute walk), Asakusa Hanayashiki (5-minute walk), and Hoppy Street (6-minute walk) all within walking distance.
■ Guest Rooms
The property offers four room types ranging from 25 to 45㎡ and accommodating up to nine guests. Some rooms feature views of Tokyo Skytree and are designed to suit group and family stays. With playful interiors featuring bunk beds and furnishings incorporating Japanese elements, the rooms provide a comfortable environment even for larger groups.
From left: Superior 6-Bed / Superior 4-Bed Japanese Style
From left: Moderate 4-Bed / Standard 4-Bed Japanese Style
■ A Real Estate Value Enhancement Model Demonstrated Through This Project
“Minn Oku-Asakusa” is a conversion project that transforms a building originally developed for residential leasing into an apartment hotel designed to accommodate groups, families, and mid- to long-term stays.
Compared to residential leasing based on fixed monthly rent, hotel operations allow for improved profitability through demand-based pricing, optimization of sales channels, and room designs tailored for multi-guest usage.
This project focuses on the following value enhancements:
・Optimization of Occupancy Efficiency
Guest rooms range from 25 to 45㎡ and accommodate up to nine guests. By utilizing bunk beds and similar layouts, the number of guests per room is increased. This approach maximizes limited floor space and expands revenue opportunities based on accommodation demand.
・Expansion of Revenue Opportunities Based on Accommodation Demand
Unlike residential leasing models based on monthly rent, hotel operations enable dynamic pricing and sales channel optimization according to daily demand. In addition to capturing tourism demand concentrated in the Asakusa and Oku-Asakusa areas, the project aims to capture domestic and international group and family demand that is difficult to accommodate through long-term residential leasing.
・Conversion Utilizing Existing Building Stock
By converting the building’s use while leveraging its structural framework and locational value, the project realizes a conversion model utilizing existing building stock. This creates new revenue opportunities for urban real estate without relying on new construction development.
・Integration of Planning, Systems, and Operations
SQUEEZE provides end-to-end support covering property planning, financial design, implementation of the AX platform “suitebook,” and post-opening operations and improvements. By integrating development, systems, and operational processes that have traditionally been fragmented, the Company provides real estate owners and investors with a model that achieves both monetization of accommodation demand and efficient hotel operations.
Reference Press Release:
SQUEEZE Opens “Minn Oku-Asakusa” on June 1, 2026 – Converting Residential Assets into Apartment Hotels to Enhance Real Estate Value Through Asset Class Transformation –
*Please note that the opening date has been changed from June 1, 2026 to May 29, 2026.
■ Property Overview
Property Name: Minn Oku-Asakusa
Address: 3-34-11 Asakusa, Taito-ku, Tokyo 111-0032, Japan
Access: 7-minute walk from Tsukuba Express “Asakusa Station” Exit A
10-minute walk from Tobu Skytree Line “Asakusa Station” North Exit
Number of Rooms: 40
Opening Date: May 29, 2026
Maximum Guest Capacity: 245 Guests
Official Website: https://staytuned.asia/ja/brands/minn/hotels/minn-okuasakusa
■ About “Minn – your second home”
“Minn” is a hotel brand whose name combines “minna” (meaning “everyone”) and “inn,” built around the concept of “staying together.” Centered on rooms of 25㎡ or larger equipped with kitchens, Minn provides spaces designed for a living-like stay experience. Through a 24-hour cloud-based reception and keyless operations, the brand delivers a seamless hospitality experience from arrival to departure.
【Minn Brand Page: https://staytuned.asia/ja/brands/minn 】
【SQUEEZE Inc. was listed on the Tokyo Stock Exchange Growth Market on April 22, 2026】
URL: https://prtimes.jp/main/html/rd/p/000000223.000015235.html
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Listing: TSE Growth Market (Securities Code: 558A)
Head Office: 1-52 Sakae-cho, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
CEO: Shinichi Tatebayashi
Business Description: Provision of the AX (AI Transformation) platform centered on the next-generation operations platform “suitebook”; development and provision of AI-powered operational platforms for the hospitality industry; hotel planning and operations; and operational support services through BPO
URL: https://squeeze-inc.co.jp/
