news

| Press release

SQUEEZE Expands Minn to 11 Properties in Taito Ward with the Opening of Minn Ueno Uguisudani in December 2026 ~A First-Floor Food and Beverage Space Open to the Community, Making the Most of the Building through Seamless Integrated Operation of Dining and Accommodation~

Minn Ueno Uguisudani

SQUEEZE Inc. (TSE Growth: 558A; Headquarters: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; the “Company”), which is driving AI Transformation (AX) in the hospitality and tourism industry, hereby announces that it will open Minn Ueno Uguisudani, an apartment hotel in Negishi, Taito-ku, Tokyo, in December 2026. With this opening, the number of Minn properties in Taito Ward will reach 11. By expanding its operating base beyond the Ueno and Asakusa areas into the Uguisudani and Negishi areas, the Company will further strengthen its efficient multi-property operating model spanning multiple properties located close to one another.

The property is a 34-room apartment hotel centered on rooms that accommodate up to seven guests. On the first floor, the Company will set up a food and beverage space open not only to hotel guests but also to visitors sightseeing or strolling the area, local residents, and people working nearby, creating a facility whose role extends beyond accommodation.

■ Background: A Base for Groups Exploring Tokyo’s Shitamachi, One Station from Bustling Ueno

The Ueno and Asakusa areas attract large numbers of tourists from Japan and overseas (*1). Uguisudani Station on the JR Yamanote Line is the station next to Ueno Station, adjacent to Ueno Park and Kan’ei-ji Temple, and within walking distance of the Yanaka, Nezu and Sendagi (Yanesen) area. While close to the center of sightseeing, the area around the station is relatively calm (*2), making it a comfortable base for exploring Tokyo’s traditional shitamachi neighborhoods while avoiding crowds.

Leveraging its structure of operating multiple properties in Taito Ward, the Company will capture accommodation demand in the Ueno area in Uguisudani as well, and will enhance the value of Minn Ueno Uguisudani through the following initiatives:

  • Meeting diverse group demand: Centered on rooms that accommodate up to seven guests, the property offers families and groups stays based in Uguisudani for exploring Ueno, Yanesen and other shitamachi neighborhoods of Tokyo.
  • A food and beverage space open to the community: A food and beverage space on the first floor, available to non-guests as well, will create new points of connection between people.

*1 In 2024, Taito Ward received approximately 41.21 million tourists, of whom approximately 6.40 million were international visitors (Taito City, “Taito City Tourism Statistics, FY2024”) https://www.city.taito.lg.jp/bunka_kanko/anzentaisaku/keikaku/tyousatoukei/marketing/r6houkokusyo.html
*2 The average daily number of passengers boarding at Uguisudani Station is 24,460 (East Japan Railway Company, “Number of Passengers by Station, FY2024”)

■ 11 Minn Properties in Taito Ward, with Three Opening in the Ward in December

Together with Minn Ueno Iriya East and Minn Asakusa Hanayashiki North, announced as joint projects with Daiichi Realtor Co., Ltd., the opening of Minn Ueno Uguisudani will bring the number of Minn properties in Taito Ward to 11 in December 2026, expanding the Company’s operating base into the Uguisudani area in addition to Ueno and Asakusa.

Minn properties in Taito Ward (eight existing properties)

Related release: https://squeeze-inc.co.jp/en/news/4776/

The property will be operated using suitebook, the Company’s proprietary next-generation operations platform. By combining it with the hotel operation expertise accumulated at existing properties, the Company aims to strengthen an efficient operating structure spanning multiple nearby properties.

■ Building on Its Experience in Nagoya: A Food and Beverage Space Open to the Community

Under its vision of “becoming a platform that expands the possibilities of space and time,” the Company designs how each property’s spaces are used according to its location and characteristics. In June 2025, at Minn STATION Ai Nagoya, located inside STATION Ai, an open innovation hub in Tsurumai, Nagoya, the Company opened a café & bar using a vacant tenant space on the seventh floor, the same floor as the hotel front desk. In addition to hotel guests, it has become a place where startups working at STATION Ai and members of the local community interact.

Café & bar opened on the same floor as Minn STATION Ai Nagoya (Nagoya)

Café & bar opened on the same floor as Minn STATION Ai Nagoya (Nagoya)

Accommodation and food and beverage operations have different peak hours, such as check-in and breakfast, and when operated by separate businesses, each requires its own staff and back-of-house space.

The Company operates its facilities in an integrated manner, making efficient use of staff and space by assigning staff according to the time of day and sharing back-of-house areas. Under this operating structure, Minn Ueno Uguisudani will also make the most of its spaces by setting up a first-floor food and beverage space open to the general public as well as hotel guests.

Rendering of the food and beverage space

Rendering of the food and beverage space

■ Six Room Types for Up to Seven Guests: A Base for Families and Groups

Minn Ueno Uguisudani is an apartment hotel located approximately a 2-minute walk from the North Exit of Uguisudani Station (JR Yamanote Line and Keihin-Tohoku Line) and approximately an 11-minute walk from Nippori Station (JR and Keisei lines).

The property offers six room types of up to 46㎡, accommodating from four to a maximum of seven guests. Centered on bunk-style rooms, it provides options to suit the size of the travel party and style of stay. On the top floor, the 46㎡ Deluxe 1 Bedroom Suite 6 Beds accommodates up to seven guests and features a bathroom with a bathtub and a private roof balcony. With 34 rooms and capacity for up to 174 guests, the property offers an environment where families, friends and other groups visiting Tokyo can spend time together.

Standard 4 Beds Bunk Style B and Deluxe 1 Bedroom Suite 6 Beds (Balcony Access)

From left: Standard 4 Beds Bunk Style B; Deluxe 1 Bedroom Suite 6 Beds (Balcony Access)


■ Property Overview

Property name: Minn Ueno Uguisudani
Address: 2-1-4 Negishi, Taito-ku, Tokyo 110-0003, Japan
Access:
・Approx. 2-minute walk from the North Exit of Uguisudani Station (JR Yamanote Line, Keihin-Tohoku Line)
・Approx. 11-minute walk from Nippori Station (JR Yamanote Line, Keihin-Tohoku Line, Keisei Main Line)
Rooms: 34
Maximum capacity: 174 guests
Scheduled opening: December 2026
Website: https://staytuned.asia/en/brands/minn/hotels/minn-ueno-uguisudani

■ About Minn – your second home

Minn is a hotel brand whose name combines “minna” (Japanese for “everyone”), referring to groups and families, with “inn,” meaning a place to stay. Its concept is “a place where everyone can stay together.” Centered on rooms of 25㎡ or larger equipped with kitchens, Minn offers spaces where guests can stay as if they live there. With a 24-hour cloud reception and keyless operations, it delivers a seamless stay experience from arrival to departure.
Minn brand page: https://staytuned.asia/en/brands/minn

■ About SQUEEZE Inc.

Company name: SQUEEZE Inc.
Listing: Tokyo Stock Exchange Growth Market (Securities code: 558A)
Headquarters: 1-52 Sakaemachi, Kitahiroshima, Hokkaido, Japan
Founded: September 1, 2014
Representative: Shinichi Tatebayashi, CEO and Representative Director
Business: Provision of an AX (AI Transformation) platform centered on suitebook, a next-generation operations platform; AI-driven support for revenue maximization and operational efficiency; hotel planning and operations, and operational support through BPO
URL: https://squeeze-inc.co.jp/en/

Category